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Quais as diferenças entre as abordagens human-centered design e design thinking? 


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O Human-Centered Design (HCD) e o Design Thinking (DT) são abordagens inovadoras para a resolução de problemas, com ênfase na centralidade do ser humano. Enquanto o HCD se concentra em manter as necessidades, desejos e comportamentos de todas as partes interessadas no ecossistema no centro do processo de design , o DT é descrito como um método amplamente utilizado em negócios e indústrias, enfatizando cinco etapas: empatia, definição, ideação, prototipagem e teste . O HCD destaca a importância da participação cidadã no espaço público urbano, visando modificar o arranjo espacial e o sentimento de pertencimento dos indivíduos . Ambas as abordagens buscam soluções inovadoras, porém, o HCD se concentra na experiência do usuário e na empatia, enquanto o DT adota uma abordagem mais ampla e holística para a resolução de problemas .

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Ambas abordagens são usadas na criação de intervenções de saúde, com 50% dos artigos usando HCD, 21% DT e 29% ambas as metodologias, mostrando variações na sua aplicação.
Ambas abordagens enfatizam a empatia e insights centrados no usuário, mas o design centrado no humano prioriza as necessidades e comportamentos de todos os envolvidos no processo de design.
O Design centrado no humano foca nas necessidades dos usuários, enquanto o Design Thinking busca soluções inovadoras para problemas complexos, envolvendo empatia, colaboração e experimentação.
Book ChapterDOI
06 Mar 2023
Human-centered design focuses on users' needs, while design thinking involves steps like empathize, define, ideate, prototype, and test to provide innovative solutions, aligning well with behavior analysis methodology.

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