What are the advantages of undifferentiated marketing?
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Undifferentiated marketing, also known as mass marketing, offers several advantages. Firstly, it can be a profitable alternative when product improvements are not cost-effective . Secondly, it can lead to a stable market outcome, especially when vertical product differentiation is employed . Thirdly, it allows for a wide range of policy analysis, such as the impact of regulatory decisions and the effects of mergers . Lastly, it can result in price disparities even in highly competitive markets, as seen in the case of web hosting .
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