What are the best practices for creating a digital communication strategy?
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The best practices for creating a digital communication strategy include understanding the digital environment, being visible and directly linked to target groups, and taking proactive steps to make marketing communication successful . It is important to practice good interactivity and agile methodologies, as well as disseminate and integrate these practices into projects . Additionally, a robust strategy to coordinate digital communications is vital, especially during times of crisis, and should be developed using science-based principles of systems change . The strategy should involve announcing a plan, gathering information and stakeholder support, building the strategy through an iterative process, and implementing and measuring the impact of digital communications . It is also important to explore citizens' involvement in corporate values and practices dissemination through digital media strategies, and to consider the effectiveness of different models, such as the paternalistic model .
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| Papers (5) | Insight |
|---|---|
| The paper does not provide specific best practices for creating a digital communication strategy. It focuses on the level of dissemination of good practices related to interactivity and agile, and the proposed methods for structuring, designing, and evaluating interactive content. | |
| The paper does not provide specific best practices for creating a digital communication strategy. It focuses on the development and implementation of the HHS Digital Communications Strategy in response to the COVID-19 pandemic and vaccine hesitancy. | |
| The paper does not provide specific best practices for creating a digital communication strategy. It discusses the importance of having a clear and integrated strategy, understanding customer needs and preferences, and using social media networks to reach target audiences. | |
12 Apr 2023 | The paper does not provide information about the best practices for creating a digital communication strategy. The paper focuses on exploring the digital media strategies practiced for corporate social responsibility programs implementation. |
| The paper does not provide information about the best practices for creating a digital communication strategy. The paper focuses on exploring the digital media strategies practiced for corporate social responsibility programs implementation. |
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