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What are the motor star company's majority of customer and buyer nationally?

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The majority of customers and buyers nationally for motor companies like Honda are influenced by various factors such as market orientation, product knowledge, and customer satisfaction. Studies show that market orientation and product knowledge significantly impact marketing performance, contributing up to 80.7% to overall success . The entry of foreign manufacturers in India has transformed the automobile market, giving customers more choices and influencing their purchasing behavior . Understanding customer behavior through segmentation processes like RFM models and clustering can help predict future buying patterns . Additionally, providing quality service and ensuring factors like physical evidence, reliability, responsiveness, assurance, and empathy positively and significantly affect customer satisfaction . These insights collectively shape the preferences and behaviors of motor company customers nationally.

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Papers (4)	Insight
Patent Motor star-delta starting control experiment board Huang Keya 24 Sep 2014 3 Citations	Not addressed in the paper.
Open access•Journal Article•DOI Customer behaviour classification using majority based ensemble voting classifier Deepak Dudeja, Satyajee Srivastava - Show less +1 more 01 Jan 2022-Nucleation and Atmospheric Aerosols	Not addressed in the paper.
Open access Dominant Mean Percentage Score Factors Of The Consumer Purchase Behaviour Of Passenger Cars V P Jagathy Raj, Menon Balakrishnan - Show less +1 more 01 May 2012 6 Citations	Not addressed in the paper.
Open access•Journal Article•DOI Faktor-Faktor Yang Mempengaruhi Kinerja Pemasaran Pada PT. Honda Bintang Motor Angkatan 66 Palembang Rodini Ahmad, Ninin Non Ayu Salmah, Adie Kurbani - Show less +2 more 05 Jul 2022-Jurnal Media Wahana Ekonomika	Not addressed in the paper.

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