What are the top previous research about PLDT tellecommunications company marketing strategy and consumer behavior?
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Previous research has extensively explored the relationship between marketing strategy and consumer behavior in various industries. Studies emphasize the importance of understanding consumer decision-making processes to tailor effective marketing strategies. Research has shown that consumer satisfaction is closely linked to meeting their needs, influencing marketing strategies. Additionally, in competitive markets like the snack food industry, companies need to utilize marketing theories to enhance their competitiveness by meeting consumer needs, reducing costs, providing convenience, and improving communication. Effective communication through marketing tools like advertising and social media impacts consumer behavior, influencing purchasing decisions and brand loyalty. Furthermore, understanding consumer demand and behavior is crucial for physical bookstores to thrive amidst digital competition, emphasizing the need for a strategic approach like the 4V strategy.
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