What conclusions were used to develop the model for cognitive and emotional processing of rhetorical works in advertising?
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The model for the cognitive and emotional processing of rhetorical works in advertising was developed by synthesizing two key theories: experimental aesthetics and the resource-matching perspective . This model integrates ancient hypotheses with modern empirical evidence to understand the audience-response effects of rhetorical figures . It emphasizes the importance of emotions (pathos) in persuasive discourse, highlighting emotional dimensions such as the use of suggestion, figurative language, and audience needs and desires in advertising . Additionally, the model incorporates methods relevant to Ethos, Pathos, and Logos, utilizing rhetorical figures like special images and unusual words to evoke strong emotions in viewers .
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| Papers (4) | Insight |
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| The emotional dimension of persuasive speeches in advertising includes suggestion, figurative language, audience needs, and emotional effects, forming the basis for cognitive and emotional processing in rhetorical works. | |
| The model for cognitive and emotional processing of rhetorical works in advertising was developed based on a comprehensive understanding of audience responses to ancient hypotheses and modern empirical evidence. | |
| Not addressed in the paper. | |
| The model integrates experimental aesthetics and resource-matching theory to explain cognitive processing in advertising rhetoric, expanding to include emotional appeals and suggesting hypotheses for future research. |
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