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What entrepreneurship opportunities are there in tourism? 

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Findings confirm the hypothesis that understanding the mechanics of the tourism industry by many rural enterprises is ineffectual, resulting in lost opportunities.
Compared to other sectors in the economy, we find there is economic potential for tourism.
Findings – The proposed model provides systemic and systematic views on sustainable entrepreneurship in the tourism sector and contains various levels of analysis.
The qualitative findings from 15 semi-structured interviews with entrepreneurs, who have been commended for their ethical business conduct, show that ethical entrepreneurship in tourism is based on intuitionism, care and relationships, future-orientation, humility and benevolence as key virtues.
Tourism can influence in-migration to rural areas by enhancing the attractiveness of rural communities and providing opportunities for employment, entrepreneurship and volunteer engagement appealing to in-migrants.
Due to emergent and new forms of tourism, there is an immense entrepreneurial opportunity which is a certainly breeding entrepreneurship culture.
Tourism also creates many opportunities for microentrepreneurship and as the barriers to entry for most of these small businesses are low, tourism can provide opportunities for individuals to escape poverty by creating their own employment.
It also highlights specific entrepreneurial tourism operations that are necessary to optimize the country’s tourism goals.
But, based on their innate attractiveness, opportunities exist to develop tourism in these countries through increasing openness and receptivity to joint foreign-capital ventures, and improved marketing.
We argue there has been an increase in the number of studies looking at nature-based tourism from the supply side, especially about destination development, lifestyle entrepreneurship and the role of guides.
This paper therefore proposes a tourism sector development model that posits tourism entrepreneurship as the potential driver of the tourism industry.
The article suggests that large size, professionalism, but also entrepreneurship among small tourism firms are important determinants of innovation.
This has significant implications both for successful tourism entrepreneurship and industry, or possibly entrepreneurship in rural areas more broadly, as well as for rural development and the promotion of active decisions to “stay”.
Entrepreneurship is considered a central force of economic development, as it generates growth and serves as a vehicle for innovation and change., Tourism is one of the economic sectors in which a great degree of involvement is needed by the entrepreneurial sector: diversification of tourism products and services is needed to cope with increased demand for new types of tourism needs.
Once this is accomplished, a community may then develop appropriate policies to stimulate tourism entrepreneurship.
The holistic framework for studying sustainable entrepreneurship in the tourism helps highlight influential elements from an economics point of view as well as their measurable and internationally comparable outcomes.
The paper argues that understanding of entrepreneurship can be enhanced if theories are contextualised within a specific setting and industry sector, and thus applies the “drilling down” model in investigating tourism entrepreneurship.

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