What factors contribute to a high level of purchase intention for high-end housing properties among potential buyers?
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Factors contributing to a high level of purchase intention for high-end housing properties among potential buyers include attitude, perceived behavioral control, and property attributes . Additionally, the adoption of augmented reality (AR) applications as a marketing communication channel has been shown to impact the intention to purchase among potential house buyers, providing guidance to developers and attracting buyers based on their interests . Moreover, service quality innovation, although not directly improving purchasing decisions, can influence purchasing intention through mediating factors . Furthermore, factors such as purchase experience, housing price importance, real estate market situation, area amenities, transportation convenience, property management quality, and sales promotions significantly influence housing purchase intention, especially post-COVID-19 .
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| Papers (5) | Insight |
|---|---|
| Factors contributing to high purchase intention for high-end housing properties include utilizing AR technology as a marketing communication channel, enhancing awareness, knowledge, liking, and preferences among potential buyers. | |
01 Aug 2021 2 Citations | Factors such as purchase experience, housing price importance, real estate market situation, area amenities, transportation convenience, property management quality, and sales promotions influence high-end housing purchase intention. |
| Service quality innovation significantly influences purchase intention, leading to high purchase decisions for high-end housing properties among potential buyers, as shown in the study. | |
18 May 2020 4 Citations | Factors such as attitude, perceived behavioral control, and property attributes positively influence purchase intention for high-rise properties, while financial factors, developer branding, and property view show varied impacts. |
| Augmented Reality (AR) applications show a significant moderate correlation with potential house buyers' purchase intention for high-end housing properties, according to the study. |
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