What factors contribute to the effectiveness of technology in online reviews?
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The effectiveness of technology in online reviews is influenced by various factors. Firstly, online reviews play a crucial role in informing consumers and reducing information asymmetry in the marketplace, enhancing the impact of e-commerce growth . Secondly, when consumers encounter multiple online reviews with mixed information, they rely on peripheral factors like motivational state and incidental cues to form their purchase evaluations, emphasizing the importance of incorporating different peripheral cues strategically based on information load levels . Additionally, the use of blockchain technology enhances the reliability of reviews by preventing manipulation or deletion of information, ensuring trustworthiness . Furthermore, optimized recommendation systems utilizing advanced technologies like batch normalized capsule networks and butterfly optimized matrix factorization filtering contribute to analyzing customer reviews efficiently and improving product quality and ratings .
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| Papers (5) | Insight |
|---|---|
| Blockchain technology enhances online review reliability by preventing data manipulation or deletion, contributing to the effectiveness of technology in ensuring trustworthy and unalterable reviews. | |
01 Jan 2023 | The effectiveness of technology in online reviews is enhanced by utilizing batch normalized capsule networks to analyze customer reviews based on product details, time, price, and purchasing factors. |
08 Jan 2019 | EHR usage shows a positive association with online reputation, indicating technology efficiency is captured in reviews, unlike care quality. Reputation doesn't reflect adherence to clinical guidelines. |
92 Citations | Peripheral factors such as motivational state and incidental cues, influenced by information load, contribute to the effectiveness of technology in online reviews for consumer purchase intentions. |
| Factors contributing to technology's effectiveness in online reviews include firms' interactions through responses and customers' adoption influenced by reviews, crucial for designing successful marketing strategies in e-commerce. |
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