What factors contribute to the intense competition in the Bangladeshi biscuit industry?
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Intense competition in the Bangladeshi biscuit industry can be attributed to various factors. Firstly, financial deregulation has led to fierce competition among banks in Bangladesh, influencing overall financial stability . Additionally, the packaging of biscuits plays a crucial role in consumer perception and brand image, directly impacting buying patterns and preferences, thus intensifying competition among biscuit manufacturers . Moreover, the quality of locally produced biscuits compared to foreign brands is a significant factor contributing to competition, as both types undergo sensory evaluations affecting consumer acceptance and market competitiveness . Overall, a combination of financial dynamics, consumer perception through packaging, and product quality influences the intense competition within the Bangladeshi biscuit industry.
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| Papers (5) | Insight |
|---|---|
Open access•Journal Article | Packaging quality, consumer perception, brand image, and price influence intense competition in the Bangladeshi biscuit industry by shaping buying behavior and brand equity. |
| Intense competition in the Bangladeshi biscuit industry is influenced by factors like quality, shelf-life, packaging materials, and sensory acceptability of both local and foreign biscuit brands. | |
Open access 01 Jan 2009 1 Citations | Not addressed in the paper. |
| The intense competition in the Bangladeshi biscuit industry is influenced by political economy indicators affecting the business environment, emphasizing the need for addressing institutional and market constraints. | |
| Not addressed in the paper. |
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