What factors influence the decision to switch brands in the quick service restaurant sector?
Best insight from top research papers
Factors influencing the decision to switch brands in the quick service restaurant (QSR) sector include service quality, customer perception, and communication strategies. Research emphasizes the importance of factors such as food quality, service speed, price, and nutrition in shaping consumer perception and purchase decisions . Additionally, the choice and use of language by service employees during interactions with customers can impact customer evaluation of the service encounter, potentially leading to brand switching . Moreover, the location of QSR outlets plays a crucial role, with considerations like proximity to residential areas, transport routes, and competition affecting customer flows and market opportunities, which in turn can influence brand loyalty and switching decisions .
Answers from top 5 papers
More filters
| Papers (5) | Insight |
|---|---|
| Factors influencing brand switching in quick service restaurants include food quality, timely service, cleanliness, menu availability, taste consistency, price sensitivity, staff friendliness, and ambiance, impacting loyal consumption behavior. | |
12 Citations | Employee language choice impacting service quality and satisfaction influences employee and branch switching, but not brand switching in the quick service restaurant sector. |
Open access•Journal Article | Factors influencing brand switching in quick service restaurants include variety of products, food quality, service speed, price, and nutrition, impacting consumer perception and purchase decisions in the fast food sector. |
22 Dec 2019 | Factors influencing brand switching in quick service restaurants include proximity to residential areas, transport routes, competition, supply network, visibility, zoning restrictions, and market analysis for realistic opportunities and threats. |
| Attachment plays a mediating role in boredom-induced switching behavior in the restaurant industry, influencing brand switching decisions in the quick service restaurant sector. |
Related Questions
Does changing the menu in a restaurant make people less likely to pick that place?5 answersChanging the menu in a restaurant does not necessarily make people less likely to pick that place. Research has shown that modifying children's menus with nudging and boosting elements did not significantly increase the selection of healthier dishes by children. Additionally, displaying environmental messages on menus can actually increase customers' uptake of lower carbon, plant-rich dishes, indicating a positive impact on consumer choices. However, the impact of menu labeling, specifically focusing on calorie content, on individuals' food choices is debated, with evidence suggesting minimal influence on decision-making. Overall, while menu changes can influence food choices, the specific elements and messaging incorporated play a crucial role in determining their effectiveness in attracting customers.
What are the primary psychological factors that influence consumers' purchase decisions in the restaurant industry?5 answersPsychological factors play a crucial role in influencing consumers' purchase decisions in the restaurant industry. Motivation, perception, and attitude are key psychological factors that impact consumer behavior. Additionally, factors such as service quality and perceived risk also influence consumers' willingness to purchase from restaurants. Moreover, social media marketing (SMM) parameters like entertainment, interaction, e-word of mouth, brand trust, and brand awareness significantly affect young customers' purchase intentions in restaurants. Understanding these psychological factors is essential for restaurants to tailor their offerings and marketing strategies to meet consumer needs effectively and gain a competitive edge in the market.
What factors affect customers' purchasing decision in fast food?5 answersFactors that affect customers' purchasing decision in the fast food industry include quality of food, price, convenience, location, brand image, service quality, product information and conditions, product uniqueness, customer assumptions, product attractiveness, time, activity, product promotion mix, individual habits, environmental factors, and physical environment and health consciousness.These factors play a significant role in influencing consumer behavior and purchase intention. The quality of food and price are identified as the most significant factors, followed by convenience, location, brand image, and service quality.Physical environment and health consciousness also have a significant impact on purchase intention, particularly among university students.Demographic variables such as gender, age, and income also have a moderate influence on purchase intention.Fast food businesses can use these factors to develop effective marketing strategies and attract customers in the competitive fast food industry.
What factors influence costumers to choose restaurants?4 answersFactors that influence customers to choose restaurants include ambience, service quality, food quality, customer reviews, online offers, user-friendly websites, virtual tours, employee service, staff cooperation, and the taste of the food. Additionally, attributes such as the restaurant's interior, musical accompaniment, serving, level of hygiene, and price also play a role in customer decision-making. Furthermore, customers' knowledge about food nutrition can also influence their menu choices in restaurants. Overall, customers consider a combination of factors such as the overall dining experience, online presence, customer reviews, and the quality of food and service when choosing a restaurant.
What influences customer dining decision?5 answersCustomer dining decisions are influenced by various factors. Online reviews play a significant role in shaping customer intentions towards casual dining restaurants. Multi-sensory dimensions such as sight, sound, and smell also impact customer attitudes and patronage intentions towards quick-service restaurants. The attributes that influence menu-item choice in casual and fine-dining restaurants include the combination of ingredients, food involvement level, and social context. Additionally, customers tend to follow others' choices or opinions, as seen through the influence of crowdedness and online review ratings on restaurant selection. Perceived value, including factors like food quality, service quality, and monetary cost, also plays a crucial role in customers' decision to select a fine dining restaurant.
How do consumer preferences in choosing a restaurant change over time?3 answersConsumer preferences in choosing a restaurant change over time as they become more conscious of the environmental and societal impacts of food service provision. Consumers value restaurants that use recyclable or biodegradable products, local ingredients, and prioritize environmental protection. They also consider the carbon footprint, nutritional value, and calorific content of the food displayed on restaurant menus. Additionally, consumers prioritize feelings of physical and mental health, as well as improving their relationships with others and increasing their quality of life. Once a choice set appropriate to the occasion and segment has been evoked, a restaurant's style and atmosphere become the deciding factors. Restaurateurs should compete primarily on style and consider the preferences of different demographic segments. Overall, consumer preferences in choosing a restaurant are influenced by environmental consciousness, health considerations, and the style and atmosphere of the establishment.