What is a digital communication strategy?
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A digital communication strategy refers to the development and implementation of strategies for promoting brands in the digital space . It involves utilizing the latest means of communication, such as global networks and social media, to rapidly disseminate information and news, and interact with consumers in real time . The main objective of a digital communication strategy is to increase cross-border activity and attract the attention of potential consumers . It involves strategic planning of advertising communication in the digital space, with a focus on online promotion channels and tools . The correct transformation of the strategy of digital marketing communications can help retain existing customers and attract new ones, even outside the traditional target market . It is particularly relevant in highly competitive environments, where companies need to study consumer opinions and motives for making a purchase .
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| The paper does not provide a specific definition or explanation of a digital communication strategy. | |
| The paper does not explicitly define a digital communication strategy. However, it discusses the tension between a traditional message-controlling approach through digital media and a more nuanced message-facilitating approach in participatory digital arenas. | |
| The paper does not explicitly define a digital communication strategy. | |
12 Apr 2023 | The paper does not provide a specific definition or explanation of a digital communication strategy. |
| The paper does not provide a specific definition or explanation of a digital communication strategy. |
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