What is marketing growth?
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Marketing growth refers to the expansion and development of markets, which is essential for the success of businesses. It plays a crucial role in strategic marketing models, with marketing efforts assumed to contribute to market growth. Factors such as knowledge creation, matching, and diffusion mediate the impact of marketing actions on market growth. Market growth can be analyzed through techniques that focus on defining customer goals and outcomes, facilitating in-depth analysis and strategy development. Marketing is identified as the primary driver of organic growth within firms, especially in the digital age where data plays a significant role in decision-making. Markets are fundamental mechanisms for resource allocation and economic incentives, influencing both static and dynamic efficiency, as well as the economy's responsiveness to shocks.
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| Papers (5) | Insight |
|---|---|
| Markets play a crucial role in economic growth by allocating resources efficiently. Future research should focus on country-specific markets to understand their impact on growth. | |
| Marketing growth is explained by a theory analogous to Bass's diffusion theory, focusing on mutations and displacement in established markets, where successful actions lead to market expansion. | |
44 Citations | Marketing growth refers to the organic expansion of a firm driven by marketing efforts. Marketers utilize rich data to fuel growth in the digital marketing era. |
68 Citations | Marketing growth is the relationship between marketing actions and market expansion, influenced by knowledge creation, matching, and diffusion, as explored through endogenous growth theory in the paper. |
| Marketing growth involves creating a market growth strategy through a structured approach, focusing on core customer needs, market selection, target generation, business strategies, and portfolio generation. |
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