What is the effect of receiving below or above average instagram like counts?
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Receiving below or above average Instagram like counts can have significant psychological and marketing implications. Studies show that receiving fewer likes on social media can lead to feelings of rejection, negative affect, and negative self-thoughts, especially among adolescents vulnerable to peer victimization . Additionally, the phenomenon of the "above-average effect" and the proposed "below-average effect" suggest that individuals may rate themselves below average on traits associated with their ingroup, such as warmth and competence, based on political stereotypes . Moreover, the credibility of social media accounts can be negatively influenced by both high and low likes-to-followers ratios, impacting social media marketing effectiveness, with the addition of hashtags identified as a potential remedy . Overall, the number of likes on social media can impact individuals' emotions, self-perception, and marketing strategies.
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2 Citations | Receiving below or above average Instagram like counts did not impact perceived surgeon competence or patient recruitment in plastic surgery, as shown in the study. |
3 Citations | Not addressed in the paper. |
| Receiving below or above average Instagram like counts can negatively impact perceived credibility and social media marketing effectiveness, as shown in the research. Utilizing hashtags can mitigate high likes-to-followers ratios. | |
22 Citations | Not addressed in the paper. |
34 Citations | Receiving fewer likes on social media leads to emotional distress, feelings of rejection, negative affect, and thoughts about oneself, especially impacting adolescents who have experienced peer victimization. |
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