What are the key factors that contribute to a successful brand image among Filipino consumers?5 answersKey factors contributing to a successful brand image among Filipino consumers include consumer confidence influenced by economic stability and individual purchasing power, effective brand communication strategies like those used by Alfamart to build strong brand awareness, the effectiveness of social media influencers in shaping brand attitude and purchase intention, and the impact of sports sponsorship activities on brand image and purchase intentions, particularly through sports attachment and word of mouth. Additionally, perceived brand localness has been identified as a significant factor affecting consumer trust and purchase intentions for foreign brands in developing countries like the Philippines, with moderation by consumer cosmopolitanism and animosity.
What factors have influenced the development of the Filipino language through history?5 answersThe development of the Filipino language has been influenced by various historical factors. Spanish colonization introduced Spanish-based creoles, extensive lexical borrowings, and phonological changes, while American colonization led to English bilingualism and continued English influence through education and media. The linguistic impact of colonization includes malapropism, code-switching, and the normalization of phonetic tendencies, reflecting a blend of linguistic features from different regions. Additionally, the Philippines' position as a crossroads between different cultures has facilitated the spread of Austronesian languages through back migrations and cultural diffusion, shaping the evolution of Philippine languages. These historical and cultural interactions have contributed to the rich linguistic tapestry of the Filipino language.
How has the use of animation in storytelling influenced the representation of Filipino culture?5 answersThe use of animation in storytelling has significantly influenced the representation of Filipino culture by promoting and preserving rich Philippine myths and legends through interactive films like Mitolohiya. Additionally, anime, which has been assimilated into Filipino society, has been found to contribute to the development of humanistic values among Filipino youth, emphasizing themes such as friendship, love of family, and concern for well-being. Furthermore, gender portrayal in bilingual children's literature by Filipino authors reflects the roles assigned to male and female characters, with males often given more active roles traditionally associated with females, impacting how children perceive gender roles in society. Overall, animation serves as a powerful medium for showcasing and shaping cultural narratives and values within the Filipino context.
How sound in film represent philippines cultural identity?5 answersSound in film plays a significant role in representing the cultural identity of the Philippines. It is argued that listening to a film is as important as watching it, as it contributes to the production of knowledge about Philippine history and Filipina/o bodies. The post-war years in the Philippines saw a growing interest in Filipino culture and traditions, as the nation sought to establish its identity after centuries of colonial rule. The integration of folk music instruments into popular music genres, such as rock, symbolized Filipino identity and the influence of colonialism in shaping Western popular music in the country. Additionally, the musical tones and rhythms of organized sound patterns are seen as essential for making music and understanding the meaning of Malaysia's indigenous musics. Overall, sound in film serves as a medium through which the cultural identity of the Philippines is expressed and explored.
What are the key factors that affect business in the Philippines?5 answersThe key factors that affect business in the Philippines include the prevalence of political dynasties and their impact on poverty and development. High-level public corruption, low economic development, and the government's inability to establish a good business environment also play a role in reducing foreign direct investment (FDI). Additionally, constraints in the business environment, such as policies and legislations, can affect the growth of enterprises. The article also highlights the importance of network relationships in the Filipino business context, with personal relationships evolving into more contractual and transparent agreements. These factors collectively shape the business landscape in the Philippines and have implications for economic growth and development.
What are some of the challenges facing the Filipino film industry?5 answersThe challenges facing the Filipino film industry include the misclassification of film as an industry due to conceptual confusion and the government's misunderstanding of creative industries. Additionally, there are inherent problems within the industry that hinder its development, such as economic issues and the need for solutions. The industry is also experiencing a shift between the mainstream and independent sectors, with independent film groups going mainstream and the mainstream sector steering towards the indie route. Furthermore, Filipino independent films face challenges in terms of their representation and reception in international film festivals, as well as the politics of visibility and the construction of Filipinos by these festivals. Lastly, the erosion of the distinction between high culture and popular culture poses a challenge, as popular Filipino films are being analyzed as texts for philosophical and literary studies, blurring the line between high art and commercial art.