What is the role of packaging size?
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The role of packaging size is multifaceted. In the consumer packaged goods industry, package size is a competitive tool that manufacturers can use to raise margins and soften price competition . Additionally, packaging size plays a crucial role in determining the contact between medical devices and non-sterile surfaces during aseptic presentation, with larger pouches leading to increased contamination rates . In the shipping industry, determining the sizes of packaging in a packaging suite is based on the three-dimensional bounding boxes associated with packages or shipments, ensuring efficient materials handling and shipping . Furthermore, when considering products that deteriorate over time, the choice of package size is influenced by factors such as usable life, usage rates, variable cost, and consumer reservation quantities. Smaller packages reduce waste, allow for better matching of purchases with desired consumption, and can lead to higher unit prices and sales volume .
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| Papers (5) | Insight |
|---|---|
| The role of packaging size is to reduce waste, allow consumers to match their purchases with desired consumption, and potentially enable the firm to charge a higher unit price and sell more unit volume. | |
Open access•Posted Content 2 Citations | The role of packaging size is to reduce waste, allow consumers to match their purchases with desired consumption, and enable the firm to charge a higher unit price and sell more unit volume. |
| The role of packaging size is to determine the sizes of packaging in a packaging suite used in a materials handling environment for shipping items to various destinations. | |
11 Citations | The role of packaging size is to impact the contact between medical devices and non-sterile surfaces during aseptic presentation to a sterile field. |
21 Citations | The role of packaging size is to serve as a competitive tool for manufacturers to raise margins and soften price competition in the consumer packaged goods industry. |
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