When did milktea became popular?
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The popularity of milk tea, particularly in the context of the #MilkTeaAlliance, surged in April 2020 during the COVID-19 pandemic. Memes addressing the Thai monarchy under this hashtag trended globally, showcasing a new pan-Asian solidarity on Twitter . However, the concept of milk in beverages has a long history, with Swiss milk chocolate Milka, introduced in 1901, becoming a significant product beyond Swiss borders, especially in Germany and Austria . Additionally, the development of dairy products like lactose-based beverages has been ongoing, with research focusing on creating dairy mixtures using whey as a base for industrial dessert production, offering a cost-effective alternative with similar properties to traditional products .
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