Why is customer experience important for fashion?
Best insight from top research papers
Customer experience is crucial in the fashion industry due to its significant impact on brand loyalty and purchasing decisions. Research highlights that sensory, affective, behavioral, and intellectual brand experiences positively influence customer engagement and loyalty in the fashion sector . Understanding the customer journey and the importance of sensory elements in offline purchases further emphasizes the role of customer experience in fashion . Moreover, the study on different fashion brand levels reveals that the physical retail environment plays a vital role in inducing customer experiences, especially in luxury and high-end brands . Additionally, the presence of artificial intelligence in enhancing customer experiences in online and offline fashion purchases underscores the evolving nature of customer experience in the industry . Overall, prioritizing customer experience in fashion is essential for building brand loyalty, influencing purchasing decisions, and creating memorable interactions with customers.
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| Papers (5) | Insight |
|---|---|
| Customer experience is crucial in fashion as sensory, affective, behavioral, and intellectual brand experiences influence customer engagement, leading to brand loyalty in the Indonesian fashion market. | |
16 Mar 2022 | Customer experience is crucial in fashion as it influences purchasing decisions. In the fashion sector, customer behavior and experience impact the economic success of distros offering local products. |
| Enhancing customer experience in fashion through AI is crucial for online and offline purchases, as AI integration improves interpretation and overall customer satisfaction, becoming integral in everyday experiences. | |
| Customer experience is crucial in fashion as it influences brand perception, loyalty, and sales. The physical retail environment, brand representatives, and social interactions all shape the customer's experience. | |
| Customer experience is crucial in fashion as it influences purchasing decisions. Sensory elements play a significant role, with offline channels often preferred for clothing items due to tactile experiences. |
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