Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study?
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Tourists choose Airbnb for a variety of reasons. One study found that tourists are attracted to Airbnb by its practical attributes, such as lower prices and access to household amenities, as well as its experiential attributes, such as the desire for authentic local experiences and novelty. The study also identified different segments of Airbnb users, including money savers, home seekers, collaborative consumers, pragmatic novelty seekers, and interactive novelty seekers . Another study focused on Egyptian users and found that price, home benefits, privacy, and online reviews significantly influenced the overall attitude towards Airbnb, while perceived risk and distrust were barriers to usage . A study conducted in Italy identified three clusters of Airbnb users: enthusiastic Airbnb lovers, pragmatic Airbnb users, and pragmatic authenticity seekers, with differences based on marital status, level of education, and employment status . Overall, these studies highlight the importance of both practical and experiential motivations in choosing Airbnb as accommodation.
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| Papers (4) | Insight |
|---|---|
Open access•Journal Article 6 Citations | The provided paper does not directly answer the question about why tourists choose Airbnb. The paper focuses on applying a motivation-based segmentation approach to Italian Airbnb users and does not discuss the motivations of tourists in general. |
3 Citations | The provided paper does not specifically address the question of why tourists choose Airbnb based on motivation-based segmentation. The paper focuses on investigating the motives and barriers for Egyptian users to use Airbnb, as well as the overall attitude, behavioral intentions, and actual usage of Airbnb. |
Open access•Dissertation 24 Aug 2016 | The paper investigates tourists' motivations for using Airbnb and segments them accordingly, identifying five motivating factors and five segments of Airbnb users. |
501 Citations | The paper investigates tourists' motivations for using Airbnb, but it does not provide a specific answer to why tourists choose Airbnb. |
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