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Why You Need Sustainability in Your Business Strategy? 


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Sustainability is crucial in business strategy because it allows businesses to address economic, social, and environmental aspects equally, contributing to the achievement of sustainable development goals . The challenges posed by climate change, the UN Sustainable Development Goals, and global pandemics have highlighted the risks associated with an exclusive market worldview and the need for a more inclusive and responsible approach to business strategy . Implementing sustainability in supply chains requires considering the industry-based view, resource-based view, and institutional-based view, as these factors influence the orientation of supply chains towards sustainability . Business strategy plays a significant role in increasing business sustainability by considering quadratic effects and fostering innovation . Additionally, incorporating green marketing, innovation, and ethics into business strategy can positively impact business performance . Overall, sustainability in business strategy is essential for addressing societal and environmental challenges, improving performance, and ensuring long-term success.

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Book ChapterDOI
17 Mar 2022
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Sustainability is important in business strategy due to the challenges of climate change, UN Sustainable Development Goals, and global pandemics.
Sustainability in business strategy is important for success and should be considered in decision-making processes.
Sustainability is important in business strategy as it helps achieve sustainable development goals and considers economic, social, and environmental aspects equally.

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