Showing papers on "Brand equity published in 1976"
01 Jan 1976
TL;DR: In this article, a stochastic learning model was used to predict consumer brand shares from the sequence, rhythm, and frequency of consumers' past purchases of frozen orange juice concentrates.
Abstract: A stochastic learning model describes consumer brand shifting. Brand shares are predicted from the sequence, rhythm, and frequency of consumers’ past purchases. Data on frozen orange juice concentrates is used as empirical work.
132 citations