Showing papers on "Business Process Model and Notation published in 1988"

Using a Computer-Based Business Plan Assistant in Conjunction with a Marketing Simulation Game

Abstract: This paper discusses a computer assisted approach to help students develop a business plan in preparation for playing a marketing simulation game. It presents a sample business plan and leads the student through the various phases of business plan writing taking into consideration the characteristics of the proposed business, such as industry classification, start-up or otherwise, size of the business, and nature of the technology.