Showing papers on "Diffusion of innovations published in 1971"
TL;DR: It is suggested that there are at least two types of change in patterned behavior: incremental, that is, cessation of one pattern of behavior with replacement by a new one, and decremental, that are, cessation without replacement.
54 citations
TL;DR: In this article, the authors investigate communication and diffusion theory in the industrial sector, an area seldom considered, and conclude that the relevance of diffusion to the industrial market if it is not proven to be a systematic predictable process is questionable.
Abstract: Investigates communication and diffusion theory in the industrial sector, an area seldom considered Examines the evidence from consumer markets and then goes on to extend these approaches for industrial marketing States that the theory of diffusion of innovations should be modified for industry by the introduction of individual and economic factors; identification of forms of influence of the kind not requiring interpersonal interaction and their effect on the adoption decision; and the development of data Concludes by questioning the relevance of diffusion to the industrial market if it is not proven to be a systematic predictable process
19 citations
Book•
01 Jan 1971
TL;DR: A simulation model of the software market and its implications for marketing, sales and innovation are presented.
Abstract: 1 Introduction- 2 Characteristics of Software Markets- 3 Empirical Analysis of Software Markets- 4 Modeling Decisions on Software Standards in Information Networks- 5 Diffusion of Innovations and Network Effect Theory- 6 Simulation Model of the Software Market- 7 Marketing Implications- 8 Conclusions and Further Research- References- List of Figures- List of Tables- List of Used Symbols- List of Abbreviations
3 citations