Showing papers on "Family economics published in 1984"
TL;DR: The state-of-the-art in family economics/home management research was surveyed by as mentioned in this paper in four journals during the period 1972-82 in four major topic areas: consumer, consumption, and home management.
Abstract: The state of the art in family economics/home management research was as sessed. An analysis of research in the areas of consumer, consumption, and family economics/household management, published during the period 1972–82 in four journals revealed a fairly even distribution of articles across the four major topic areas. The majority of articles reported studies that used survey method ology, while a few studies used experimental design. A variety of statistical methods were observed, with multiple regression being the most frequently used. Articles were organized by topic, journal, statistical analysis, etc. to expe dite the work of researchers, teachers, and graduate students interested in lo cating examples of a particular source, methodology, or analysis.
8 citations
TL;DR: A series of couponed ads were run in three major Bangladeshi newspapers to test the relative effectiveness of different family planning themes, and the most effective ads were those stressing the importance of family economics and the children's future.
Abstract: This is a report of a market research to probe consumer attitudes through direct response advertising. This strategy calls for an immediate response from the consumer who is invited to fill out and mail in a coupon. In 1977 and again in 1982 a series of such ads were run in 3 major Bangladeshi newspapers to test the relative effectiveness of different family planning themes. The 1st ads were run in a carefully controlled sequence. Each ad stressed the benefits of family planning in a different context namely the prosperity of the family the wifes happiness the childrens future and family economics. The ads offered a free booklet about family planning methods or detailed information on contraceptives. The results of the 1st direct response test showed that the most effective ad by a highly significant margin was that stressing the important of sons education and future. The ad focusing on the wife was the least effective. A substudy of the female responses was done and revealed surprising differences. The women favored the ad stressing family economics and were even less responsive to the wife-oriented ad than were the men. These results support the view that appeals to womens welfare will not be effective and that family economics and childrens education may be good themes. These hypotheses were borne out by the next series of test: the ads aimed at the wifes interests failed badly whereas the family economics ads secured an overwhelming success. Although less scientific than interview results direct response testing can provide valuable clues about family planning motivation in nearly any society. In addition such testing has the advantage of being fast and economical. The results from Bangladesh are thought to reflect a society where motivations topractice birth control rest heavily on considerations of food and shelter for the family and secondarily on planning for sons futures.
4 citations