Showing papers on "Psychographic published in 1981"
TL;DR: Results indicate that donors tend to be male, married with children, have rare blood types and low self-esteem, to be low risk takers, very concerned with health, better educated, religious, and quite conservative.
Abstract: This study attempts to delineate new demographic and behavioral characteristics of blood donors and nondonors. Results indicate that donors tend to be male, married with children, have rare blood types and low self-esteem, to be low risk takers, very concerned with health, better educated, religious, and quite conservative.
78 citations
TL;DR: In this article, the authors examined the link between lifestyle, demographics, and media time use and found that people seem to need some minimal level of weekly media contact, and the pervasiveness of media time usage in daily activities is indicated in the results.
Abstract: This study examines the link between lifestyle, demographics, and media time use. Specifically, use of each medium and overall media time use is related to certain socioeconomic and demographic characteristics, psychographic dimensions, and leisure-time pursuits. The pervasiveness of media time use in daily activities is indicated in the results. Although much media exposure is discretionary, people seem to need some minimal level of weekly media contact.
35 citations
TL;DR: In this paper, the differences and similarities in the demographic characteristics of adult learners and non-learners were studied in terms of the following questions: What are the difference and similarities between adults and nonlearners?
Abstract: The problem to be studied was stated in terms of the following questions: What are the dif ferences and similarities in the demographic characteristics of adult learners and non-learners? Is there ...
18 citations
TL;DR: In this paper, a psychographic variable, i.e., a value perception of a product, is successfully compared across national boundaries using students in four countries, and the similarity in a two-stage process is tested by comparing samples using only the owners of the products first, and then using only nonowners.
4 citations
01 Jun 1981
TL;DR: This paper explored the relationship between demographic and psychographic variables reporting on a study conducted by the authors and found that demographics do indeed still have much descriptive value, however, they need something that puts flesh on bare statistical bones.
Abstract: Writing in American Demographics in January 1981 Ferguson rood advertising director for the Atlanta Journal and Constitution said "Demographics are still the meat and potatoes of market measurement but lifestyle characteristics help many people understand market characteristics better." Similarly William Wells senior vice-president and research director at Needham Harper and Steers Advertising Inc. has said: "Demographics lack color. They lack texture. They lack dimensionality. They need something that puts flesh on bare statistical bones." What Wells Rood and other market researchers are suggesting is that demographic profiles be supplemented with lifestyle and psychographic characteristics. This article explores the relationships between demographic and psychographic variables reporting on a study conducted by the authors. Marketers often claim that demographics are losing much of their descriptive value as a result of the rapidly changing society: Women in the work force are reducing traditional differences in sex roles; higher income has become less of a discriminator of buying power due to the spread of affluence and readily available credit; and so on. On the contrary the results of this study indicate that demographics do indeed still have much descriptive value. (excerpt)
1 citations