Robert D. O'Keefe

TL;DR: In this paper, the authors test a model of the organizational innovation process that suggests that the strategy-structure causal sequence is differentiated by radical versus incremental innovation, while more traditional strategy and structure arrangements tend to support new product introduction and incremental process adoption.

TL;DR: In this article, the authors explored the relationships between some of the various concepts and scales that have been used to characterize innovative attitudes and behaviours and found that change attitudes, as measured by these same four attitude-value scales, do consistently predict multiple innovative intentions and behaviours but not, as expected, single behaviours or single intentions.

TL;DR: The authors examined the effect of four national television advertisements for product category leader brands on black consumers' responses to ethnic or subculturally oriented marketing communication and found that black respondents display a more positive affect toward a commercial message featuring black actors than do comparable whites.

TL;DR: In this article, the authors explore the interface between marketing and R&D and illustrate the nature of the relationship that must be developed and maintained to assure the successful transfer of technology from Federal laboratories to the civilian and commercial sectors of the United States.

TL;DR: In this paper, the authors discuss methods for choosing business cases for discussion and analysis that are relevant to the students' level of experience, and show how to use the cases over the period of individual courses and within comprehensive degree programs.