Showing papers on "Social media published in 1994"
Book•
15 Aug 1994
TL;DR: In this paper, the authors present a public relations process for reaching a major audience in the media and discuss the public relations problems in action and emergency public relations with special publics.
Abstract: PART I: SOLVING PUBLIC RELATIONS PROBLEMS. 1. Public Relations in Action. 2. A Public Relations Process. PART II: REACHING MAJOR AUDIENCE. 3. Media Relations. 4. Social Media. 5. Internal Communications. 6. Community Relations. 7. Public Affairs and Government Relations. 8. Investor and Financial Relations. 9. Consumer Relations. 10. International Public Relations. 11. Relations with Special Publics. PART III: EMERGENCY PUBLIC RELATIONS. 12. Emergency Public Relations. PART IV: INTEGRATED MARKETING COMMUNICATIONS. 13. Integrated Marketing Communications.
132 citations