Showing papers on "Social media published in 2002"

Business Ethics: A Stakeholder and Issues Management Approach

Abstract: Ethics for Today This is a pragmatic, hands-on, up-to-date guide to determining right and wrong in the business world. Joseph Weiss integrates a stakeholder perspective with an issues-oriented approach so students look at how a business’s actions affect not just share price and profit but the well-being of employees, customers, suppliers, the local community, the larger society, other nations, and the environment. Weiss uses a wealth of contemporary examples, including twenty-three customized cases that immerse students directly in recent business ethics dilemmas and ask them to consider how they would resolve them. The recent economic collapse raised ethical issues that have yet to be resolved—there could not be a better time for a fully updated edition of Weiss’s classic, accessible blend of theory and practice. New to the Sixth Edition! New Cases! Fourteen of the twenty-three cases in this book are brand new to this edition. They touch on issues such as cyberbullying, fracking, neuromarketing, and for-profit education and involve institutions like Goldman Sachs, Google, Kaiser Permanente, Walmart, Ford, and Facebook. Updated Throughout! The text has been updated with the latest research, including new national ethics survey data, perspectives on generational differences, and global and international issues. Each chapter includes recent business press stories touching on ethical issues. New Feature! Several chapters now feature a unique Point/Counterpoint exercise that challenges students to argue both sides of a contemporary issue, such as too-big-to-fail institutions, the Boston bomber Rolling Stone cover, student loan debt, online file sharing, and questions raised by social media.

The gender communication connection

Abstract: The third edition of this classic text helps readers consider the myriad ways gendered attitudes and practices influence communication in our personal and professional interactions. Written in an engaging style, with a wide array of exercises designed to challenge and interest readers in applying what they learn, the book integrates research with examples from contemporary life related to gender and culture, race, class, and media. Among new topics covered in this edition are multiple genders, gender activism and the #MeToo movement, and challenges of twenty-first-century masculinities and femininities, including expanded coverage of contemporary male issues. Fresh coverage is also afforded to each communication context, particularly gender at work, the legal and political spheres, global cultures, and the digital world, including social media. The book is ideally suited for undergraduate courses in gender and communication within communication studies, sociology, and business departments. Online resources include lecture slides and an instructor’s manual.

School-Community Relations

Abstract: Accessible and practical, School-Community Relations, Fourth Edition uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members Case studies at the end of each chapter apply the strategies to realistic scenarios, and Questions for Analysis help readers engage critically with the material This textbook provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels Features of this newly revised edition include: Try This At Your School sections that offer insights into the ways in which actual educational leaders have fostered positive school-community relations Updated information about public opinion, how parents view their local schools, and the current education climate New strategies for utilizing social media to improve school-community relations and foster a positive school image

How Much Is Known About Gender Differences?: Analysis Report on Gender in Required Reading for Parents

Abstract: The issue of gender and education is an important topic that is drawing concern in the world today. The socialization of an individual's gender role takes place gradually under the effects of given social settings and diverse social factors. Each society attempts, through such means as the family, the school, and various social media, to make people conform to behavioral models consistent with their own gender, in line with the gender role standards of that society.