Examines the motivation for achievement as a psychological factor that shapes economic development. Refuting arguments based on race, climate, or population growth, the book instead argues for cultural customs and motivations - especially the motivation for achievement - as the major catalysts of economic growth. Considering the Protestant Reformation, the rise of capitalism, parents' influences on sons, and folklore and children's stories as shaping cultural motivations for achievement, the book hypothesizes that a high level of achievement motivation precedes economic growth. This is supported through qualitative analysis of the achievement motive, as well as of other psychological factors - including entrepreneurial behavior and characteristics, and available sources of achievement in past and present highly achieving societies. It is the achievement motive - and not merely the profit motive or the desire for material gain - that has advanced societies economically. Consequently, individuals are not merely products of their environment, as many social scientists have asserted, but also creators of the environment, as they manipulate it in various ways in the search for achievement. Finally, a plan is hypothesized to accelerate economic growth in developing countries, by encouraging and supplementing their achievement motives through mobilizing the greater achievement resources of developed countries. The conclusion is not just that motivations shape economic progress, but that current influences on future people's motivations and values will determine economic growth in the long run. Thus, it is most beneficial for a society to concentrate its resources on creating an environment conducive to entrepreneurship and a strong ideological base for achievement. (CJC)

The Achieving Society

Green marketing stems from the degrading of ecological environment and consumer's increasing sense of(environmental) protection.The essence of green marketing is to response actively to man's increasing concern for ecological(environment) and make choices and decisions in marketing by adhering to the environmental protection principle and the(ecological) principle and building up green technology,green market and green industry.Therefore,green marketing has profound ethical connotation.However,green marketing in present Chinese enterprises is actually in conflict with the logics of enterprise behavior.

On "Green Marketing"

According to Marketing Science Institute (2002), one of the major objectives of marketing research is to assess the strength of brand equity. It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the companies to create core-competencies and build strong brand experience that will impact the consumer decision making process (Norjaya Mohd. Yasin & Abdul Rahman Zahari, 2011). The aim of this study is to find out the indirect relationship amongst the brand equity dimensions on brand equity. For the purpose of this study, brand equity dimensions include brand association, brand awareness, brand loyalty, perceived quality and brand image. In this study, a sum of 300 usable questionnaires were gathered. The result indicates a mediating relationship amongst the dimensions of brand equity on brand equity.

/pdf/the-mediating-effects-of-brand-association-brand-loyalty-1w0o4imxht.pdf

The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity

Social media has become the driving force which transforms the web into an interactive information andcommunications technology device. Social media has a significant role in influencing customer’s choice inselecting products and services based on the customers’ feedbacks that appeared in the weblogs, web sites,online boards and other kinds of user-generated content (Raman, 2009). It is indeed important to remember thatbrand equity is no longer valued by large sums of money that companies invest; instead customers are dictatingthe value of brand equity by what they are saying to each other. Therefore, this study will focus on evaluating theroles of various brand equity constructs (including brand loyalty, brand association, brand awareness and brandimage) in mediating the interrelation among electronic word of mouth and the dimensions of brand equity in thecontext of social media. There were total of 300 usable questionnaires were collected in this research. Thefinding revealed that there is an indirect inter-relationship between electronic word of mouth and the dimensionof brand equity, mediated by the respective various brand equity constructs.

/pdf/the-impacts-of-electronic-word-of-mouth-on-brand-equity-in-4bxenijig8.pdf

The Impacts of Electronic Word of Mouth on Brand Equity in the Context of Social Media

Optimally sizing of battery energy storage capacity by operational optimization of residential PV-Battery systems: An Australian household case study

The study aims to provide some evidence of the effects of CSR practices on financial-based brand equity in Malaysia. Nowadays, many companies have embraced corporate social responsibility (CSR) practices because CSR is a vital component of the current competitive and complex business arena. It contributes greatly to social, environmental, and economic condition. With CSR practices, companies are able to achieve many benefits and there is evidence that CSR practices predict higher brand equity. However, little evidence has been produced concerning the effects of CSR practices on financial aspects of brand equity in developing countries such as Malaysia. Therefore, this paper aims to investigate the effects of CSR practices on financial based brand equity among Malaysia Top 100 brand. A CSR checklist instrument was used in the current study to examine the extent of CSR practiced. The results indicated that PLCs that were actively involved in CSR practices such as environmental, community, workplace and marketplace, found that this involvement enhanced their brand equity. The findings provide useful support and evidence for the management of PLCs in Malaysia, as well as companies in other developing countries, to engage more in CSR practices as a core element of their strategic and brand management.

https://www.koreascience.or.kr:443/article/JAKO202014862060796.pdf

The Effect of Corporate Social Responsibility Practices on Brand Equity: An Examination of Malaysia's Top 100 Brands

This study aims to identify the factors that shape the Generation Y to adopt renewable energy. Four independent variables are used i.e. environmental concern, consumer belief, consumer knowledge, and relative advantages of renewable energy. A total of 200 respondents from one of the Malaysian Government-Linked University are used in this current study. Moreover, descriptive, reliability, convergent validity, and discriminant validity using Partial Least Square (PLS) are mainly used to analyse the data. The results indicate that environmental concern and relative advantages of renewable energy have significantly influence the adoption of renewable energy. However, consumer belief and consumer knowledge are insignificant with renewable energy adoption among Generation Y.

Motivation to Adopt Renewable Energy among Generation Y

This study investigates whether ownership structures and board characteristics have significant influence on corporate social responsibility (CSR) disclosureas well as the effect of boardcompensation disclosure as a mediating roleon CSR disclosure in Malaysian listed companies. A sample of 100 largest companies which is ranked by revenues and a content analysis of company annual reports has been used to measure the CSR disclosure and board compensation disclosure. The hierarchical multiple regression analysis revealed the mediating role of board compensation disclosure is found statistically linear relationship at 1% level with the extent of corporate social responsibility disclosure.

Corporate Social Responsibility: Ownership Structures, Board Characteristics & the Mediating Role of Board Compensation☆

The purpose of this study is to analyze the significance of family and viral marketing on the formation of customer-based brand equity. In the proposed model, the roles played by both family and viral marketing were examined as factors contributing to brand equity. This study focuses on four dimensions of customer-based brand equity that have been suggested by Aaker (1991). An empirical study was conducted among young adults (18 to 32 years old) in the Malaysian market. Data were collected from consumers of mobile phone and personal computer using non probability (mall intercept) method. The data was tested for its construct validity and reliability and multiple regression was conducted to test the hypotheses. The findings indicate that only viral marketing has a significant and positive influence on all dimensions of brand equity. Family recommendation was found to have a significant influence on two of the dimensions of brand equity i.e. perceived quality and brand loyalty. Meanwhile, all dimensions of brand equity namely perceived quality, brand loyalty and brand awareness/association were found to have a significant influence on brand equity.

Does family and viral marketing have any effect on brand equity

This paper aims to investigate the drivers and inhibitors of the adoption of renewable energy by residential users. Based on the theoretical framework of consumer decision-making behaviour, an empirical study of the adoption of renewable energy in Malaysia was conducted.,A total of 501 residential users from the Klang Valley participated in this study. The data were analysed using partial least square (PLS) with Smart PLS 3.0 software.,The results indicated that the perceived utility of new technology, perceived utility of renewable energy and the perceived benefit of new technology were seen as the drivers of the adoption of renewable energy. At the same time, two inhibitor constructs, namely, perceived risk and perceived no need, were not seen to create a negative connection relating to the adoption of renewable energy. By contrast, as hypothesized, the perceived expense was the only factor that negatively correlated with the intentions to adopt renewable energy. To foster the intention to adopt renewable energy by residential users, more effort should be expended on capitalizing on the constructs of perceived benefits of new technology and the perceived utility of this new technology.,The current study contributes to the use of renewable energy in the country and indirectly to global renewable energy strategies.

Abdul Rahman Zahari

Papers

The Effect of Corporate Social Responsibility Practices on Brand Equity: An Examination of Malaysia's Top 100 Brands

Motivation to Adopt Renewable Energy among Generation Y

Corporate Social Responsibility: Ownership Structures, Board Characteristics & the Mediating Role of Board Compensation☆

Does family and viral marketing have any effect on brand equity

Drivers and inhibitors adopting renewable energy: an empirical study in Malaysia