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Abdul Rahman Zahari
Researcher at Universiti Tenaga Nasional
Publications - 20
Citations - 136
Abdul Rahman Zahari is an academic researcher from Universiti Tenaga Nasional. The author has contributed to research in topics: Corporate social responsibility & Smart meter. The author has an hindex of 5, co-authored 17 publications receiving 95 citations.
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Journal ArticleDOI
The Effect of Corporate Social Responsibility Practices on Brand Equity: An Examination of Malaysia's Top 100 Brands
Abdul Rahman Zahari,Elinda Esa,Jegatheesan Rajadurai,Noor Azlinna Azizan,Puteri Fadzline Muhamad Tamyez +4 more
TL;DR: In this article, the effects of CSR practices on financial based brand equity among Malaysia Top 100 brands were investigated, and the results indicated that PLCs that were actively involved in CSR practice such as environmental, community, workplace and marketplace, found that this involvement enhanced their brand equity.
Journal ArticleDOI
Motivation to Adopt Renewable Energy among Generation Y
Abdul Rahman Zahari,Elinda Esa +1 more
TL;DR: In this paper, the authors identify the factors that shape the Generation Y to adopt renewable energy, i.e., environmental concern, consumer belief, consumer knowledge, and relative advantages of renewable energy.
Journal ArticleDOI
Corporate Social Responsibility: Ownership Structures, Board Characteristics & the Mediating Role of Board Compensation☆
Elinda Esa,Abdul Rahman Zahari +1 more
TL;DR: In this paper, the authors investigated whether ownership structures and board characteristics have significant influence on corporate social responsibility (CSR) disclosure as well as the effect of board compensation disclosure as a mediating role on CSR disclosure in Malaysian listed companies.
Does family and viral marketing have any effect on brand equity
TL;DR: In this article, the significance of family and viral marketing on the formation of customer-based brand equity was analyzed in the Malaysian market, where data were collected from consumers of mobile phone and personal computer using non probability (mall intercept) method.
Journal ArticleDOI
Drivers and inhibitors adopting renewable energy: an empirical study in Malaysia
Abdul Rahman Zahari,Elinda Esa +1 more
TL;DR: In this article, the authors investigated the drivers and inhibitors of the adoption of renewable energy by residential users in Malaysia, and found that the perceived utility of new technology, perceived benefit of new technologies, and perceived risk and perceived no need were the main factors that negatively correlated with the intention to adopt renewable energy.