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Adrienne Craig-Kennard

Publications -  1
Citations -  151

Adrienne Craig-Kennard is an academic researcher. The author has contributed to research in topics: Business model. The author has an hindex of 1, co-authored 1 publications receiving 136 citations.

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When technological discontinuities and disruptive business models challenge dominant industry logics: Insights from the drugs industry

TL;DR: In this paper, the authors identify and characterize three triggers of change that can create disruptive business models in the drug industry and suggest that, in mature industries experiencing strong discontinuities and high technological uncertainty, entrants' business models initially tend to fit into the industry's established dominant logic and its value chains remain unchanged.