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Agneta Marell
Researcher at Umeå University
Publications - 38
Citations - 1637
Agneta Marell is an academic researcher from Umeå University. The author has contributed to research in topics: Deregulation & Brand equity. The author has an hindex of 17, co-authored 38 publications receiving 1465 citations.
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Green consumer behavior: determinants of curtailment and eco‐innovation adoption
TL;DR: In this article, the authors examined the determinants of green curtailment behaviors and consumer adoption of innovations marketed as green (eco-innovations), and analyzed factors explaining these two types of green behaviors.
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Exploring consumer adoption of a high involvement eco-innovation using value-belief-norm theory
TL;DR: In this paper, a representative sample of adopters and non-adopters of the alternative fuel vehicle (AFV) in Sweden were surveyed and the explanatory ability of the different factors on adoption was analyzed using logistic regression.
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The impact of customer experience on brand equity in a business-to-business services setting
Galina Biedenbach,Agneta Marell +1 more
TL;DR: In this article, the authors investigate the impact of customer experience on brand equity in a business-to-business (B2B) services setting and propose a conceptual model to illustrate the impact.
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Effects of increased awareness on choice of travel mode
TL;DR: In this paper, a field experiment with the purpose of studying the effects of increased awareness on travel mode choice was conducted, where one hundred fifteen subjects were randomly assigned to an experimental and a control group.
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Who shops groceries where and how? – the relationship between choice of store format and type of grocery shopping
TL;DR: In this article, the relationship between type of grocery shopping, consumers' choice of store format and demographic characteristics was investigated by simultaneously observing consumers' choices of store formats and types of groceries.