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Agung Hudaya

Researcher at Mercu Buana University

Publications -  10
Citations -  103

Agung Hudaya is an academic researcher from Mercu Buana University. The author has contributed to research in topics: Customer satisfaction & Quality (business). The author has an hindex of 4, co-authored 10 publications receiving 51 citations.

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MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers)

TL;DR: In this article, the effect of process and product quality on buying and repurchase decisions of Sharia mortgage financing at PT Bank Permata Syariah Business Unit has been investigated.

Building a purchase and purchase decision: analysis of brand awareness and brand loyalty

TL;DR: In this article, the effect of brand awareness and brand loyalty on repurchase intentions and purchasing decisions was investigated in the context of private label product sales in Tangerang City, Indonesia.
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Model of consumer trust on travel agent online: analysis of perceived usefulness and security on re-purchase interests (case study tiket.com)

TL;DR: In this article, the authors used purposive sampling to find out whether there is an influence between perceived usefulness, with trust, and whether there was a perceived influence on repurchase intention.
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Analysis of customer loyalty through the fast restaurant customer satisfaction factor

TL;DR: In this article, the authors used correlation analysis techniques and structural equation model (SEM) analysis techniques to determine the relationship between variables, while SEM analysis techniques were used to determine how much influence the independent variable has on the dependent variable.
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ANALYSIS OF CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION IN KEDAI COFFEE (Case Study of SMEs in Jakarta Indonesia)

TL;DR: In this paper, the authors used correlation analysis techniques and structural equation model (SEM) analysis techniques to find out how product quality, price, customer satisfaction on customer loyalty and how much influence the product quality and price on customer satisfaction has implications for customer loyalty.