A
Ainara Bernal-García
Researcher at University of Seville
Publications - 18
Citations - 281
Ainara Bernal-García is an academic researcher from University of Seville. The author has contributed to research in topics: Loyalty business model & Loyalty. The author has an hindex of 5, co-authored 18 publications receiving 197 citations. Previous affiliations of Ainara Bernal-García include Leonardo.
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Journal ArticleDOI
The effects of service convenience and perceived quality on perceived value, satisfaction and loyalty in low-cost fitness centers
Jerónimo García-Fernández,Pablo Gálvez-Ruiz,Jesús Fernández-Gavira,Luisa Vélez-Colón,Brenda G. Pitts,Ainara Bernal-García +5 more
TL;DR: In this article, the authors studied the relationship among perceived quality and service convenience on perceived value, satisfaction, and client loyalty in low-cost fitness centers and found that the importance of proper management of non-monetary sacrifices and perceived quality by the managers of these sport organizations could depend on factors of these emerging sport models.
Journal ArticleDOI
Analysis of existing literature on management and marketing of the fitness centre industry
TL;DR: In this paper, the authors present a literature analysis to provide a comprehensive overview of the current status of research on the management and marketing of fitness centres, and the results revealed that the body of knowledge of fitness centers is heterogeneous and the thematic areas of the content of the articles are, in the order from the most number to the least number of publications: quality; satisfaction and loyalty; human resources; sociological aspects; organisational culture; segmentation; sport facilities; and innovation.
Journal IssueDOI
Service convenience, perceived value, satisfaction, and loyalty: A study of consumers from low-cost fitness centers in Spain
TL;DR: According to the Eurobarometer of sport (European Commission, 2014) there was an increment of two points between 2009 and 2013 in Europe in Europe as discussed by the authors and according to this report, 10% of Spaniards resort to fitness centers, an increase of six points from 2009 through 2013.
Journal ArticleDOI
Adaptación y validación de la escala de intenciones futuras de comportamiento en usuarios de servicios deportivos
Alberto Nuviala Nuviala,Jerónimo García-Fernández,Ainara Bernal-García,Alberto Grao-Cruces,María Rosario Teva-Villén,Raquel Pérez-Ordás +5 more
TL;DR: In this article, a muestra compuesta by 2181 usuarios was used to adaptar and validar una escala de intenciones futuras de comportamiento a servicios deportivos.
Journal ArticleDOI
Consumer behaviour and sport services: an examination of fitness centre loyalty
Jerónimo García-Fernández,Pablo Gálvez-Ruiz,Brenda G. Pitts,Luisa Vélez-Colón,Ainara Bernal-García +4 more
TL;DR: In this article, the authors examined the relationship between perceived quality, perceived value and satisfaction with future intentions of fitness centre clients in Spain and found that if consumers have a positive perception of quality, this will influence their satisfaction and loyalty.