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Using Multivariate Statistics

行銷硏究 : Marketing research

Recording of presentation introducing narrative analysis, outlining what it is, why it can be a useful approach, how to do it and where to find out more. Presentation given at methods@manchester seminar at University of Manchester on 4 March 2010.

What is Narrative Analysis

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https://link.springer.com/content/pdf/10.1057%2Fjors.1974.92.pdf

The Nature of Managerial Work

Cornell hotel and restaurant administration quarterly

"You feel like a second-class guest": Customer discrimination against Arab guests in Israeli hotels

This qualitative exploratory study is an examination of service-quality determinants in hotels from the perspective of brides staying at hotels before and after the wedding ceremony. Twenty semi-structured interviews revealed that the brides’ perception of the hotel experiences is composed of technical and functional factors, with emphasis on the quality of service. Findings indicated that hotels paid only minor attention to brides' wishes and desires regarding hotel-room features and critical service components. The brides expressed a clear expectation that the hotel servicescape would enable them to be at their best (physically and emotionally) in their center-of-the-show position. The findings have clear and immediate practical implications for the hotel industry to better tap the potential of this significant market segment, one all but ignored by scholars and practitioners.

http://htmjournals.com/jh/index.php/jh/article/download/26/22

Brides’ expectations of their hotel stay: An exploratory study

Rothenberg et al 1 called for caution in the palliative use of irinotecan, 5-fluorouracil (5-FU) bolus and leucovorin (IFL schedule), because of early treatment related deaths in C89803 and N9741 studies. The objective of our multicenter phase II study was to evaluate the efficacy and safety of the combination of 5-FU bolus, folinic acid (FA) and irinotecan as first-line chemotherapy for metastatic colorectal cancer. From December 1999 to June 2002 138 patients (pts) were treated. The chemotherapy regimen was as follows: irinotecan 125 mg/m2 i.v. over 90 min and 5-FU 500 mg/m2 preceded by FA 20 mg/m2, both given by bolus, weekly, for 4 weeks every 6 weeks. Treatment continued until disease progression or unacceptable toxicity. Total number of administered cycles was 404. Average dose intensity was 75%. 47 out of 131 evaluable pts achieved a complete (n=6) or partial (n=41) response, leading to an overall response rate (RR) of 36% [95% confidence interval (CI) 24% to 48%], stable disease was regist...

Irinotecan combined with bolus 5-fluorouracil and folinic acid for metastatic colorectal cancer: is this really a dangerous treatment?

Walt Disney's world of entertainment attractions.

Sun exposure, although beneficial and enjoyable, has negative consequences, most prominently an increased risk of developing skin cancer. While sunbathing and other forms of sun exposure play a major role in tourism, they have been scarcely researched, and the objective of this study is to bridge this gap in the literature. The study examines the differences between the tourism and routine sun exposure patterns, attempting to reveal when and why individuals perceive sun exposure as dangerous. For this exploratory study, in-depth, semistructured interviews (N = 31) were conducted. The findings revealed three distinct behavioral patterns under different circumstances: (1) during everyday activities, participants did not use protection, as they did not perceive this exposure as dangerous; (2) at the beach or pool during nontourist leisure pastime, exposure to the sun is perceived as dangerous and protection is routinely used; and (3) in the course of vacations abroad, participants tend to expose themselves to the sun intensively, including for tanning purposes, without proper adherence to the use sun protection measures. These findings are consistent with the view of tourist spaces serve as "liminal zones" that allow individuals to take risks. The study suggests that relevant stakeholders such as public health authorities, tourism marketers, and holiday destinations should act to promote responsible sun exposure in the tourist context, to prevent skin cancer and other sunrelated diseases.

Amir Shani

Papers

"You feel like a second-class guest": Customer discrimination against Arab guests in Israeli hotels

Brides’ expectations of their hotel stay: An exploratory study

Irinotecan combined with bolus 5-fluorouracil and folinic acid for metastatic colorectal cancer: is this really a dangerous treatment?

Walt Disney's world of entertainment attractions.

Always the sun: The uniqueness of sun exposure in tourism