Social identity theory and the organization

Assessing measurement model quality in PLS-SEM using confirmatory composite analysis

How to perform and report an impactful analysis using partial least squares: Guidelines for confirmatory and explanatory IS research

지각된 유용성(Perceived Usefulness)의 영향분석

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Companies increasingly communicate about corporate social responsibility (CSR) through interactive online media. We examine whether using such media is beneficial to a company's reputation. We conducted an online experiment to examine the impacts of interactivity in CSR messages on corporate reputation and word-of-mouth intentions. Our findings suggest that an increase in perceived interactivity leads to higher message credibility and stronger feelings of identification with the company, which also boost corporate reputation and word-of-mouth. This result implies that using interactive channels to communicate about CSR can improve corporate reputation. Our results also show that the detrimental impacts of negative user evaluations on corporate reputation are much higher than the favorable impacts of positive evaluations. This finding suggests that, despite the effectiveness of interactive communication channels, firms need to carefully monitor these channels.

The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation

This study analyzes the relation between the firm's corporate social responsibility (CSR) activities, employer reputation, and social media in the academic conversation on business value of technology. Motivated by the controversy over the function of social media in the firm's generation of value from CSR activities, this study hypothesizes that firms that perform CSR activities may become better employers and that this positive relationship may be stronger when firms leverage social media technologies. We explain this effect of social media by arguing that these social technologies enable higher social visibility and exposure/credibility. We tested our research model with data from 100 organizations in Spain. The results provided two key insights: 1) CSR activities enable firms to build greater employer reputation; and 2) social media capability amplifies the effect of CSR activities on employer reputation. This study contributes to Information Systems and Business Ethics research by arguing theoretically and demonstrating empirically that leveraging a technology such as social media generates business value through maximization of the positive impact of CSR activities on employer reputation of the firm.

How corporate social responsibility activities influence employer reputation: The role of social media capability

Can social media-driven customer engagement help movie producers to increase movie sales? Movie producers use social media to boost customer engagement; however, our understanding of whether there is a relationship between pre-consumption customer engagement and movie sales is limited This research explores what drives the success of movies on the opening-weekend We examine the relationship between pre-consumption customer engagement driven by social media (ie, personal and interactive engagement) and movie performance (ie, opening-weekend box office revenues) Driven by the debate about the potential capacity of social media-driven customer engagement to improve movie performance and the limited understanding of the association of pre-consumption customer engagement and movie performance, this research suggests that social media-enabled customer engagement (ie, personal and interactive engagement) has the potential to improve movie performance, and these two types of engagement can interact to make this effect stronger We analyze these relationships drawing from the uses and gratifications theory and the social media affordances perspective that motivate customers to interact in social media The theoretical model evaluation was tested on a unique and original dataset composed of 966 movies released in the UK and Spain The empirical analysis suggests that personal and interactive engagement are positively related to movie performance, and the positive effects of personal and interactive engagement on movie performance are mutually reinforcing This research contributes to Information Systems (IS) research by theorizing and empirically showing how customer engagement driven by social media creates business value by improving movie performance

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Social media-driven customer engagement and movie performance: Theory and empirical evidence

Partial least squares (PLS) path modeling has been widely and dominantly used in the field of Information Systems (IS) during decades. The usage and prescriptions for performing PLS path modeling has been recently examined, debated, and improved, which have generated substantial changes, contributions, and developments (e.g., composite models, confirmatory composite analysis, bootstrap-based test of overall model fit evaluation) on a separate manner that requires a holistic piece of work to guide IS scholars. This paper introduces PLS path modeling to be skilled to perform and report a high quality PLS analysis by following the latest suggested standards. We provide a constructive and illustrative example on a model on business value of social media in companies using data simulated for 300 observations to explain the latest contributions in PLS path modeling. The key contribution of this manuscript is the description, position, explanation, development, and illustration at the user-level, of the when, why, and how to perform a high-quality PLS estimation by following the latest standards suggested in prior methodological literature on PLS path modeling.

Ana Castillo

Papers

How to perform and report an impactful analysis using partial least squares: Guidelines for confirmatory and explanatory IS research

How corporate social responsibility activities influence employer reputation: The role of social media capability

How corporate social responsibility activities influence employer reputation: The role of social media capability

Social media-driven customer engagement and movie performance: Theory and empirical evidence

Development and update of guidelines to perform and report partial least squares path modeling in Information Systems research