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Angela Wen-yu Chang
Researcher at University of Macau
Publications - 2
Citations - 180
Angela Wen-yu Chang is an academic researcher from University of Macau. The author has contributed to research in topics: Corporate branding & Brand awareness. The author has an hindex of 1, co-authored 2 publications receiving 101 citations.
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Applying consumer-based brand equity in luxury hotel branding
TL;DR: In this article, the authors examined the effects of consumer-based brand equity components (i.e., brand loyalty, brand awareness, perceived quality, and brand image) of luxury hotel brands on consumer brand attitude and purchase intention with brand performance as a contextual factor.
Journal ArticleDOI
The influence of trust and relationship commitment to vloggers on viewers' purchase intention
TL;DR: Wang et al. as discussed by the authors extended the commitment-trust theory from the perspective of relationship marketing and explored its effect on purchase intention under the moderation of trust by investigating vloggers' relationship marketing in the context of social media.