Matthew Tingchi Liu

TL;DR: In this article, the authors investigate how corporate social responsibility performance and perceived brand quality influence brand preference and the mediating effect of perceived Brand quality on the relationship between CSR performance and brand preference.

TL;DR: In this article, the authors examined the effects of consumer-based brand equity components (i.e., brand loyalty, brand awareness, perceived quality, and brand image) of luxury hotel brands on consumer brand attitude and purchase intention with brand performance as a contextual factor.

TL;DR: In this article, the authors investigated the relationship between attractiveness of athlete endorsers, match-up, and consumers' purchase intention embedded in the China context, and found that no matter whether the attractiveness is high, middle, or low, the high endorser-product matchup could produce higher purchase intention than the low endorser•product match-matchup could.

TL;DR: Zhang et al. as mentioned in this paper investigated how perceived benefits, perceived risk, and trust influence Chinese consumers' online group buying organized by institutional initiators and found that three perceived benefits (price benefit, convenience benefit, and recreational benefit) and three factors that together represent trust of the initiator (perceived reputation, structural assurance, and website trustworthiness) significantly positively influence consumers' attitudes toward online group-buying.

TL;DR: In this article, the authors investigated how perceptions associated with corporate social responsibility (CSR) initiatives influence customers' preference and loyalty in a controversial consumer market and examined the mediating effect of brand preference between perceived CSR initiatives and customer loyalty.