Journal ArticleDOI
Applying consumer-based brand equity in luxury hotel branding
TLDR
In this article, the authors examined the effects of consumer-based brand equity components (i.e., brand loyalty, brand awareness, perceived quality, and brand image) of luxury hotel brands on consumer brand attitude and purchase intention with brand performance as a contextual factor.About:
This article is published in Journal of Business Research.The article was published on 2017-12-01. It has received 161 citations till now. The article focuses on the topics: Brand management & Brand extension.read more
Citations
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Guest satisfaction & dissatisfaction in luxury hotels: An application of big data
Panchapakesan Padma,Jiseon Ahn +1 more
TL;DR: In this paper, the authors analyzed big data in the form of online reviews, as available in TripAdvisor, to understand the pivotal attributes of luxury hotel service in Malaysia, and determined that quality of rooms and interaction with employees have been determined as major drivers of customers' word of mouth and revisit intentions.
Journal ArticleDOI
The consumer behavior of luxury goods: a review and research agenda
TL;DR: In this paper, a systematic review examines the various factors of consumer behavior towards luxury goods and synthesizes studies to synthesize studies about consumer behavior toward luxury goods. Searching in prominent databases were conducted to pool the search results.
Journal ArticleDOI
Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approach
Jin Su,Aihwa Chang +1 more
TL;DR: In this paper, the authors investigate the factors affecting consumer's fast fashion brand loyalty by examining US college students' perceptions and loyalty toward fast fashion, including brand awareness, perceived quality, perceived value, brand personality, organizational associations, and brand uniqueness.
Journal ArticleDOI
The impact of source credible online reviews on purchase intention: The mediating roles of brand equity dimensions
TL;DR: In this article, the authors highlight the importance of brand equity dimensions which act as a mediator between online reviews and consumer's purchase intention, and they make use of structural equation modeling bootstrapping method to examine the mediating effects of Brand equity dimensions between source credible online reviews, and purchase intention.
Journal ArticleDOI
Vlog and brand evaluations: the influence of parasocial interaction
TL;DR: In this paper, the authors investigate the marketing results of video blogging (vlogging) and investigate which video bloggers can better help marketers develop their brand image, which vlog viewers tend to evaluate vlogger-endorsed brands more positively, and how these effects occur.
References
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Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Journal ArticleDOI
Multivariate Data Analysis
TL;DR: In this paper, a six-step framework for organizing and discussing multivariate data analysis techniques with flowcharts for each is presented, focusing on the use of each technique, rather than its mathematical derivation.
Book
Multiple Regression: Testing and Interpreting Interactions
Leona S. Aiken,Stephen G. West +1 more
TL;DR: In this article, the effects of predictor scaling on the coefficients of regression equations are investigated. But, they focus mainly on the effect of predictors scaling on coefficients of regressions.
Journal ArticleDOI
Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models
TL;DR: An overview of simple and multiple mediation is provided and three approaches that can be used to investigate indirect processes, as well as methods for contrasting two or more mediators within a single model are explored.
Journal ArticleDOI
Multivariate data analysis
TL;DR: This chapter discusses Structural Equation Modeling: An Introduction, and SEM: Confirmatory Factor Analysis, and Testing A Structural Model, which shows how the model can be modified for different data types.
Related Papers (5)
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more