Angélica Sotomayor Baca

Bio: Angélica Sotomayor Baca is an academic researcher. The author has an hindex of 1, co-authored 1 publications receiving 5 citations.

Publicidad y consumo de alimentos en estudiantes de Huánuco (Perú)

Abstract: Las importantes carencias nutritivas apreciadas en estudiantes del distrito de Huanuco (Peru), junto con la publicidad televisiva de productos de dudosa calidad nutricional observada, nos llevo a plantear y desarrollar una investigacion con el objeto de analizar la relacion entre ambos fenomenos titulada: Influencia de los anuncios televisivos en el consumo de alimentos publicitados durante el 2010, cuyo resumen se presenta en este articulo. En la investigacion planteamos un estudio correlacional con una muestra de 120 escolares de diversas instituciones educativas, a quienes se aplicaron satisfactoriamente encuestas, entrevistas y guia de evaluacion fisica; tambien se analizo la publicidad emitida por los canales de television sobre alimentos y su contenido nutricional. El analisis inferencial aplicado fue Ji cuadrado (?2). Con esta investigacion se ha demostrado que el estado de salud de los escolares esta afectado, siendo muy agudo respecto a la caries dental, problema que se atribuye al consumo de ciertos alimentos. Se constata que existe relacion positiva, con alta significancia estadistica, entre la adherencia a los anuncios televisivos y el consumo de alimentos publicitados de alto contenido en sodio, calcio, azucar y de calorias por los escolares estudiados; asi mismo, se prueba la interdependencia entre la exposicion a los anuncios televisivos y el consumo de alimentos con productos de alto contenido en grasa que merecen ser vigilados y controlados por los responsables.

La publicidad dirigida a niños en el sector de la alimentación: un estudio atendiendo al tipo de producto

Abstract: Se realiza un estudio sobre el tipo de alimentos, atendiendo a su contenido nutricional, presentes en la publicidad infantil. Se describe como se muestran atendiendo a reclamo, horario de comida, informacion adicional y contexto. La metodologia empleada es el analisis de contenido de 133 spots de alimentos dirigidos a ninos emitidos en Espana en el ano 2006. Alimentos poco saludables que utilizan como reclamo los premios/regalos, se muestran solos, fuera de las cinco comidas recomendadas y con el protagonista disfrutando de su consumo son los principales resultados de la investigacion.

Analysis of advertising in the multimedia environment of children and adolescents in Peru

Abstract: I examined advertising of healthy and unhealthy food and beverage products across television, Facebook, outdoors, and bodegas. I used content analysis to describe the types of advertised fo...

Television, Sustainability and Subjective Wellbeing in Peru

Abstract: Earlier studies have concluded that television consumption is detrimental to environmental sustainability and people’s subjective wellbeing due to its promotion of consumerism and materialistic goals However, recent evidence indicates that, in contexts of relative deprivation, television can be a source of wellbeing, a main provider of entertainment and information This might present a conflict between the wellbeing of present and future generations, and might pose a challenge for sustainable development This article contributes to the emergent debate on the role of television in sustainable development, by presenting a study of the effects of television viewing in a heterogeneous Peruvian sample (n = 500) Regression analysis results indicate that television consumption is negatively associated with sustainable attitudes, partially through the promotion of goals linked to materialism The relationship between television consumption and happiness is not significant but becomes marginally positive when materialistic goals are accounted for This study finds that in countries like Peru, television need not limit the wellbeing of present and future generations if materialistic messages are reduced and the content of environmental programmes is critically revised

Estrategias discursivas en la publicidad audiovisual de productos de bajo valor nutricional dirigidos al público infantil: felices, valientes y obesos

Abstract: Discursive Strategies in Child-Directed Audiovisual Advertising of Low Nutritional Value Products: Happiness, Courage and ObesityEstrategias discursivas na publicidade audiovisual de produtos de baixo valor nutricional dirigidos ao publico infantil: felizes, corajosos e obesosSpanish children see an average of 9,000 advertising campaigns on television per year, mostly for low nutritional value foods. Given childhood obesity rates, the close relationship between advertising targeting this group and consumption of this type of food, Spain passed the Child-Directed Food Advertising Self-Regulation (PAOS) Code in 2005. This article intends to analyze the discursive strategies used in low nutritional value food campaigns in relation to the contents of the PAOS Code. It uses a mixed method that integrates quantitative techniques to analyze audiences and qualitative ones to study the advertising discourse. Research concludes that, unlike other types of foods, low nutritional value product advertising focuses its discursive strategy on words and semantic fields linked to happiness, action, fun, etc. Conclusions also point to the need to review the contents of the PAOS Code and further involve the Spanish food industry, agencies, and advertisers so that advertising content self-regulation becomes truly effective. The original contribution of this article lies in the theoretical and empirical inputs that take childhood obesity in Spain as a starting point and interrelate it with discursive strategies employed in low nutritional value product advertising aimed at minors and the existing regulatory framework.Para citar este articulo / to reference this article / para citar este artigoJimenez-Morales, M., Montana, M. y Vazquez, M. (2019). Estrategias discursivas en la publicidad audiovisual de productos de bajo valor nutricional dirigidos al publico infantil: felices, valientes y obesos. Palabra Clave, 22(3), e22310. DOI: https://doi.org/10.5294/pacla.2019.22.3.10Recibido: 04/05/2018Aceptado: 11/10/2018

Hábitos alimentarios en estudiantes de medicina de primer y sexto año de una universidad privada de Lima, Perú Food habits in medical students in first and sixth year of a private university of Lima, Peru

Abstract: Objective: To assess food habits and factors associated with the consumption of soft drinks and fast food. Subjects and Methods: Cross-sectional study in first (n = 269) and sixth year (n = 165) students of the Faculty of Medicine at the University San Martin de Porres. A questionnaire structured was applied in two parts: the first part consisted of 11 questions about socio-demographic data and general food habits; the second part consisted of 12 questions and collected the frequency of consumption of various foods. Descriptive analysis was performed, bivariate and multivariate accordingly. Results: Both groups omitted mainly breakfast. Also, eating breakfast was a protective factor in the consumption of fast foods and soft drinks. Being on sixth year was a risk factor. Conclusion: Students of higher years consume fast foods and soft drinks more often, making it necessary to promote food education from the early years.Key words: university students; fast food; food habits. desfavorables en los estilos de vida, incluyendo la alimenta-cion (5,6). Por ello, implementar estrategias que prevengan tempranamente la adquisicion o el reforzamiento de habitos alimentarios inadecuados puede tener efectos significativos en la salud a corto y largo plazo (7). Sin embargo, lamenta-blemente la tendencia entre los estudiantes universitarios es la irregularidad en el consumo de comidas, y el consumo excesivo de comidas rapidas (8 -16).En el Peru, el Instituto Nacional de Estadisticas e Infor-matica (INEI), determino que 33,8% del total de habitantes de 15 y mas anos de edad presentaron sobrepeso, y 18,3% obesidad el ano 2013, siendo Lima Metropolitana la ciudad peruana que presento el mayor porcentaje de sobrepeso y obesidad (17). De acuerdo al estudio del Centro Nacional de Alimentacion y Nutricion del Peru realizado en el ano 2010, existe una elevada prevalencia de consumo de comidas rapi-das en todo el pais, siendo esta prevalencia del 66% en Lima Metropolitana (19).Estudios realizados en estudiantes universitarios peruanos revelan un alto consumo de comidas rapidas que son frecuen -