Experience-involvement, memorability and authenticity: The service provider's effect on tourist experience

The role of co-creation experience in forming tourists' revisit intention to home-based accommodation: Extending the theory of planned behavior

Correspondence Yogesh K. Dwivedi, Department of Business, Emerging Markets Research Centre (EMaRC), School of Management, Swansea University Bay Campus, Fabian Way, Swansea, SA1 8EN, UK. Email: ykdwivedi@gmail.com, y.k.dwivedi@ swansea.ac.uk Abstract The growth of artificial intelligence (AI) and its applications in business has proliferated in recent years. Businesses have started adopting various technology practices relevant to automation and AI, and research investigating this phenomenon is becoming increasingly important. Taking this as a cue, the present research investigates the effect of human‐to‐machine interaction and human‐to‐human interaction towards cognitive absorption and its subsequent effect on trust, experience, and continuation intention in the context of services. The study built a 3 × 3 factorial design with automated chatbots (machine interaction) and service executives (human interaction) used as a stimulus in the experiment. Data collected from 410 respondents were analyzed using structural equation modeling to test the proposed hypotheses. The findings indicated that human‐to‐machine interaction influences cognitive absorption more positively compared to human‐to‐human interactions. The study results also provide evidence for the role of the trust, experience, and technology continuation intention in a technology background rooted in human‐machine interactions. The present study adds a valuable contribution to the existing literature relevant to human‐to‐machine interaction, cognitive absorption, trust, experience, and continuation intention. The study also provides valuable inputs to technology and marketing managers.

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Role of cognitive absorption in building user trust and experience

Would you enjoy virtual travel? The characteristics and causes of virtual tourists’ sentiment under the influence of the COVID-19 pandemic

This study tries to explore psychological components of memorable tourist experience (MTE) that are most likely to recall tourists’ memories. Urban residents from three representative cities in Chi...

Anita Zatori

Papers

Experience-involvement, memorability and authenticity: The service provider's effect on tourist experience

9. Rethinking Host–Guest Relationships in the Context of Urban Ethnic Tourism

10. Jewish Culture and Tourism in Budapest

The political and social transformation of Roma and Jewish communities through tourism in Budapest.

3. The Potential for Roma Tourism in Hungary