Making sense of the "clean label" trends: A review of consumer food choice behavior and discussion of industry implications.

Purpose – The purpose of this paper is to examine the effects of brand association, brand loyalty, brand awareness, and brand image on brand equity among young consumers. Design/methodology/approach – Data from 200 young consumers were analysed using descriptive, correlation and multiple regression analysis via the Statistical Package for Social Sciences computer programme version 21. Findings – Empirical results via multiple regressions authenticated that brand awareness predominantly affects brand equity among young consumers. These young consumers get input and awareness of the particular product or brand from the social media. They can clearly recognize the particular product or brand in comparison to competing products or brands and know how it looks and its characteristics from the social media. Research limitations/implications – Respondents were randomly drawn from the population of the full time students in a public university in Malaysia. Consequently, they may not represent the entire populatio...

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Young consumers insights on brand equity: effects of brand association, brand loyalty, brand awareness, and brand image

Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations

The purpose of this study is to incorporate the core brand image, brand attitude and brand attachment with environmental consequences to testify the impact on the consumer purchase intentions. Does environmental consequences has some role while formatting purchase intention of the customer or people do not think about it. Either customers want to attach themselves with brand only or they also keep into account the corporate social responsibility index as well. Results show that core brand image and brand attitude has positive impact whereas environmental consequences have negative effect on the purchasing intention of customers (smokers).

The Impact of Brands on Consumer Purchase Intentions

Many environmental strategies relying on a mere improvement of resource productivity and eco-efficiency of processes and products are not able to fully address the environmental impacts induced by increasing consumption. In addition to these strategies, the concept of sustainable consumption calls for changing the levels and patterns of consumption, which require complimentary approaches. However, so far, there has been a noticeable lack of strategies that conceive ways of shifting from a material-intensive consumer culture to a society with less materialistic aspirations. This paper aims to provide a critical overview of the current debate, research trends and main outcomes relating to the area of sustainable consumption. It is based on the study commissioned by the Swedish EPA and focuses on current research streams and activities of main stakeholders. It identifies and discusses the gaps in the existing range of initiatives and policy instruments towards sustainable consumption. (Less)

Sustainable consumption progress: should we be proud or alarmed?

Purpose – Retail brands (RBs) have become a strategic feature of the grocery industry. Their role in building consumer loyalty is usually taken for granted and yet has not been completely identified. The purpose of this paper is to raise the question of the relationship between RBs and store loyalty.Design/methodology/approach – Correlations, simple and multiple regressions were carried out, and the mediating and moderating nature of two variables was verified according to Baron and Kenny's recommendations.Findings – The results show that the increase in RB satisfaction and loyalty influences store loyalty, and that attitude toward RB products has a moderating effect on the relationships between RB satisfaction and loyalty. They also show that this moderating influence is greater for an identifiable retail brand than for an unidentifiable retail brand.Research limitations/implications – Further research would consist in probing the relationship between a customer and different types of RBs. It would be ap...

Exploring the relationships between retail brands and consumer store loyalty

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Collaborative Consumption And Sustainability: A Discursive Analysis Of Consumer Representations And Collaborative Website Narratives.

The aim of this article is to understand the concept of food “naturalness,” as it is perceived by the consumer via the packaging. The research is based on a qualitative study from which three types of experimental packaging were constructed (emotional, functional, and mixed) and a quantitative study carried out on 163 French consumers. The research identified two dimensions of food naturalness and related them to credibility, attractiveness, quality, and purchase intention, with differences according to the three types of packaging tested. The highlighting of their role in the perception of the naturalness of a food product should help managers to avoid overexposure of the concept.

Perception of Naturalness of Food Packaging and Its Role in Consumer Product Evaluation

This research, based on the French macro-context, explains sustainable discourses in advertising from 2007 to 2012, during which time the concept of sustainability developed significantly and becam...

Brand Narratives, Sustainability, and Gender A Socio-semiotic Approach

La consommation collaborative est aujourd’hui portee aux nues dans certains milieux economiques et mediatiques et jugee porteuse de nombreuses vertus tant sur le plan social qu’environnemental. Elle peut etre definie comme le versant « consommatoire » de l’economie de la fonctionnalite, son extension naturelle dans le domaine du Business to Consumer (BtoC) ou encore du Consumer to Consumer (CtoC). Cet article explore cette logique de consommation nouvelle et s’interroge sur ses interrelations et sa contribution probable a l’economie de la fonctionnalite dans une logique de durabilite. Il s’appuie sur une analyse de 27 sites internet de consommation collaborative et de blogs consacres a cette thematique ainsi que sur plusieurs etudes academiques realisees sur les services d’usages partages. Etudiant les ressorts motivationnels identifies dans la litterature et utilises pour promouvoir l’usage de ces services collaboratifs aupres des consommateurs, les auteurs clarifient leur contribution et leurs limites en termes de consommation durable.

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Anne-Sophie Binninger

Papers

Exploring the relationships between retail brands and consumer store loyalty

Collaborative Consumption And Sustainability: A Discursive Analysis Of Consumer Representations And Collaborative Website Narratives.

Perception of Naturalness of Food Packaging and Its Role in Consumer Product Evaluation

Brand Narratives, Sustainability, and Gender A Socio-semiotic Approach

La consommation collaborative, le versant encore équivoque de l’économie de la fonctionnalité