MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

行銷硏究 : Marketing research

A computer program is a series of coded instructions for the computer to obey and represent a method of processing data. Programs can't be written in English. They must first be written using a special language called a programming language. A PROGRAMMING LANGUAGE (e.g. BASIC, PASCAL, and C+) consists of a set of codes and rules which can be used to construct commands for the computer. These commands are read and translated into electronic pulses needed to make the computer work. Programs are written by programmers. A computer language is a set of instructions used for writing computer programs. There are THREE (3) levels of languages: 1. MACHINE LANGUAGE – this was the first language available for programming. It varies from one computer to another, but the basic principles are the same. MACHINE LANGUAGE PROGRAMS are written using a series of 0's and 1's i.e. using a BINARY SYSTEM. All programs written today must be translated into machine language before they can be executed (used) by the computer. EXAMPLE: 110110001 2. ASSEMBLY LANGUAGE / LOW LEVEL LANGUAGE – these were developed to replace the 0's and 1's of machine language with symbols that are easier to understand and remember. Like with machine language, Assembly language varies form one make of computer to another so that a program written in one assembly language will not run on another make of computer. EXAMPLE: LDA 300 ADD 400 STA 500 3. HIGH LEVEL LANGUAGE – these differ from low level languages in that they require less coding detail and make programs easier to write. High level languages are designed for the solution of problems in one ore more areas of the application and are commonly described as application-oriented or problem-oriented languages. High level languages are not machine dependant. Programs written in a high level language must be translated to a form which can be accepted by that computer, i.e.

The computer program

It contains the statement of R&D works undertaken, achievement made and the expenditure by the laboratory during the financial year 2013-2014.

Annual Report 2013-2014

This study investigates whether and how Istanbul, Turkey is marketed and promoted as a culinary destination. Based on a critical literature review, a research framework was developed, and official brochures and websites for Istanbul, Turkey, were content-analyzed. The research findings suggest that although Istanbul has rich culinary resources and offers many domestic and international cuisines, the city is not well marketed and promoted as a culinary destination. This is one of the first studies discussing how far a leading urban destination in a developing country is not successfully marketed and promoted as a culinary destination. Based on the research findings, this study offers specific theoretical and practical implications on how Istanbul and similar destinations can better utilize their unique culinary resources.

Marketing Istanbul as a culinary destination

This study identified viable target markets at South Africa’s most renowned nature reserve, the Kruger National Park, using market segmentation based on demographic characteristics. International, domestic, and local nature tourists were surveyed and categorized into three distinct clusters. The results show that block clustering based on visitors’ demographic characteristics is a useful research tool for producing a clear visitor profile and showed that during the process of market segmentation it is necessary to establish the relationship between a particular segmentation base and visitors' behavior and preferences. This is useful information for managing this Park, and other similar parks, more sustainably.

Who visits the Kruger National Park, and why? identifying target markets

This research identified viable target markets at two national parks in South Africa, using market segmentation based on demographic characteristics. We surveyed international, domestic and local wildflower-viewing visitors and labelled three distinct demographic clusters with appropriate flower names: Namaqualand Daisies, Gazanias and Wild Flaxes. Our results show that such clustering is a useful research tool for producing a clear visitor profile. It enabled us to provide strategic insights for managing wildflower viewing and similar natural events, according to the preferences of specific market segments.

Who pays to view wildflowers in South Africa

Purpose




This paper aims to identify and cluster visitors to a premier South African cheese festival based on their motivation for attending the festival.




Design/methodology/approach




A structured questionnaire was used to collect the data from visitors over the three days of the festival, in which 519 usable questionnaires were included in the analysis. Three stages of the analysis were employed: a factor analysis examining the visitors’ motivation to attend the festival, a cluster analysis based on the motives identified by the factor analysis and an analysis of significant differences between the different market segments.




Findings




The general profile of respondents was similar to the profile of culinary tourists found in other studies. Furthermore, five key motives were identified, of which this combination has not been previously identified in the literature. The cluster analysis identified three distinct clusters, with heterogeneous behavioural and socio-demographic profile identifiers.




Practical implications




The value that this market segmentation technique holds regarding the marketing and branding of a(n) event/festival is that it could help managers/marketers to promote better culinary events/festivals in South Africa, by offering unique attributes that attract culinary visitors.




Originality/value




To the authors’ knowledge, this study is a first attempt to segment culinary visitors based on motivational factors, especially within the South African context. Clustering based on motives proved to be a useful market segmentation tool and proposes a 3-S typology of visitors to food-related events/festivals, namely, social, serious and selective epicureans.

The 3-S typology of South African culinary festival visitors

Orientation: Wine festivals and events not only attract visitors, but also play a vital role in creating exposure to regional wines and wineries, increasing regional wine sales and stimulat...

Terroir wine festival visitors: uncorking the origin of behavioural intentions

Wilderness trails differ from other hiking trails in South Africa in that there are more risks involved. These types of trials are also becoming more popular. The purpose of this study is to 1) identify the motives of wilderness hikers in Kruger National Park (KNP), 2) cluster wilderness hikers based on their motives, and 3) identify key management aspects that contribute to a high quality wilderness hiking experience. Results indicated that wilderness hiking is a niche market and that there are different clusters of wilderness hikers. Hikers were asked to evaluate the critical success factors that contribute towards a memorable hiking experience. From the memorable experience factors, six factors for developing and managing wilderness trails were identified, and the paper proposes a 3A-typology of wilderness hikers, namely admirers, adventurers and amateurs. The significance of this research supports the importance of market segmentation of the nature tourist as well as the importance of recreational activities within protected areas, which, if managed correctly, create a memorable visitor experience. Management implications The article addresses marketing and management implications since the 3A-typology provides a clear profile and describes the motives which may be used for marketing campaigns. Aspects pertaining to the memorable experiences provides trail managers with insight into what wilderness hikers regard as important. Subsequently wilderness hiking trails differ from other types of hiking trails, enabling management and park authorities of assessing which factors will likely result in positive word-of mouth or revisit intention. Furthermore, the six memorable experience factors contribute to the current knowledge-base of this niche market and pinpoints specific areas where management can intervene for sustainable trail promotion.

Armand Viljoen

Papers

Who visits the Kruger National Park, and why? identifying target markets

Who pays to view wildflowers in South Africa

The 3-S typology of South African culinary festival visitors

Terroir wine festival visitors: uncorking the origin of behavioural intentions

Who are wild enough to hike a wilderness trail