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Journal ArticleDOI: 10.1080/13683500.2019.1667310

Terroir wine festival visitors: uncorking the origin of behavioural intentions

04 Mar 2021-Current Issues in Tourism (Routledge)-Vol. 24, Iss: 5, pp 616-636
Abstract: Orientation: Wine festivals and events not only attract visitors, but also play a vital role in creating exposure to regional wines and wineries, increasing regional wine sales and stimulat...

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Topics: Wine (58%), Terroir (55%)
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Open accessJournal ArticleDOI: 10.1108/IJCHM-10-2019-0897
Abstract: Recognising tourists’ increasing desire for authentic destination-specific experiences, the hospitality industry has responded by increasing provision of innovative culinary activities. This study aims to use the concepts of serious leisure and terroir to examine how knowledge, physical environment and service quality influence co-creation within the culinary tourism context.,Following cooking class participation, 575 domestic Iranian tourists were surveyed. These educational classes provide opportunities to learn about local foods alongside peers in an interactive setting. Consistent with the benefits of serious leisure, this consumption context could prove conducive to stimulating co-creation.,Prior knowledge strongly influences tourists’ reflective and recreational motives for participation (i.e. the benefits of serious leisure). This shapes how tourists evaluate physical environments and service quality therein; influencing value co-creation and supporting serious leisure as the conceptual lens through which to understand experiential culinary consumption.,The proposed conceptual model was tested on domestic tourists following class participation. However, in suggesting that visually-stimulating, tactile premises with the olfactory appeal can encourage co-created experiences, the findings are relevant to service touch-point management more generally.,Recognizing the influential role played by the physical and social aspects of experiential consumption, the serious leisure framework improves an extant understanding of value co-creation.

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Topics: Culinary tourism (61%), Hospitality industry (54%), Recreation (53%)

23 Citations


Journal ArticleDOI: 10.1016/J.TMP.2020.100671
Abstract: Food-themed festivals are at the heart of culinary tourism and have long been identified as a key element contributing to a destination's competitiveness. Building on the motivation, opportunity, ability (MOA) theory and elaboration likelihood model (ELM), the current study investigates how participants' motivation, time pressure and prior festival knowledge play a role in portraying a favorable culinary destination image that in turn attracts repatronage. In addition, the moderating role of food involvement is also examined. The results are expected to advance the literature on destination branding, and provide managerial insights for destination marketing organizations and industry practitioners.

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13 Citations


Journal ArticleDOI: 10.1177/2278533721989521
Sajal Kabiraj1, Amitabh Upadhya2, Anu VijInstitutions (2)
10 Mar 2021-
Abstract: Wine-related festivals and events have emerged as a unique tourism product bringing not only economic value but also enhancing the brand image of a destination. China being the third largest wine-c...

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Topics: Product (category theory) (53%), Tourism (52%), Value (economics) (51%)

1 Citations


Open accessJournal ArticleDOI: 10.3390/SU13169374
20 Aug 2021-Sustainability
Abstract: Wine tourism experiences promote not only rural territories’ distinctive wine and food products, but also their local identity, natural and cultural resources and historical features that add value and uniqueness to tourist experiences. The new experience paradigm applied to tourism invites stakeholders to rethink how and why tourists travel and live their experiences on holidays. Interaction and engagement are components of co-creation, stressing the central role of visitors sharing value creation with other destination stakeholders. The present qualitative study uses discourses from 22 semi-structured in-depth interviews with visitors to Portugal’s Bairrada wine region. Content analysis, carried out with QRS Nvivo 12, shows that interaction enhances wine and food experiences in several contexts. Storytelling seems to contribute to value creation, with stories co-created between winemakers or other destination stakeholders and visitors. Apart from this social interaction, visitors’ physical interaction with natural and cultural destination features is also revealed as a crucial part of wine tourism experiences. Study results suggest the importance of DMOs, facilitating co-creation experiences in wine regions, contributing to visitor satisfaction and loyalty.

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Topics: Tourism (55%), Central element (51%), Wine (51%)

1 Citations



References
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Christine Oliver1Institutions (1)
Abstract: This article suggests that the context and process of resource selection have an important influence on firm heterogeneity and sustainable competitive advantage. It is argued that a firm’s sustainable advantage depends on its ability to manage the institutional context of its resource decisions. A firm’s institutional context includes its internal culture as well as broader influences from the state, society, and interfirm relations that define socially acceptable economic behavior. A process model of firm heterogeneity is proposed that combines the insights of a resource-based view with the institutional perspective from organization theory. Normative rationality, institutional isolating mechanisms, and institutional sources of firm homogeneity are proposed as determinants of rent potential that complement and extend resource-based explanations of firm variation and sustainable competitive advantage. The article suggests that both resource capital and institutional capital are indispensable to sustainable competitive advantage. © 1997 John Wiley & Sons, Ltd.

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2,606 Citations


Open accessJournal ArticleDOI: 10.1002/MAR.20030
Zhilin Yang1, Robin T. Peterson2Institutions (2)
Abstract: It is a marketplace reality that marketing managers sometimes inflict switching costs on their customers, to inhibit them from defecting to new suppliers. In a competitive setting, such as the Internet market, where competition may be only one click away, has the potential of switching costs as an exit barrier and a binding ingredient of customer loyalty become altered? To address that issue, this article examines the moderating effects of switching costs on customer loyalty through both satisfaction and perceived-value measures. The results, evoked from a Web-based survey of online service users, indicate that companies that strive for customer loyalty should focus primarily on satisfaction and perceived value. The moderating effects of switching costs on the association of customer loyalty and customer satisfaction and perceived value are significant only when the level of customer satisfaction or perceived value is above average. In light of the major findings, the article sets forth strategic implications for customer loyalty in the setting of electronic commerce. © 2004 Wiley Periodicals, Inc.

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Topics: Loyalty business model (76%), Customer retention (73%), Customer delight (72%) ... read more

1,736 Citations


Journal ArticleDOI: 10.1016/J.TOURMAN.2006.07.007
Ching Fu Chen1, Dung-Chun Tsai1Institutions (1)
01 Aug 2007-Tourism Management
Abstract: Differing from the previous studies, this study proposed a more integrated tourist behavior model by including destination image and perceived value into the “quality–satisfaction–behavioral intentions” paradigm. The structural relationships between all variables with respect to different stages of tourist behaviors were investigated in the study. The results show that destination image have both direct and indirect effects on behavioral intentions. In addition, the path “destination image→trip quality→perceived value→satisfaction→behavioral intentions” appears evident in this study.

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1,731 Citations


Journal ArticleDOI: 10.1016/J.TOURMAN.2004.08.002
Donald Getz1, Graham Brown2Institutions (2)
01 Feb 2006-Tourism Management
Abstract: Exploratory research was undertaken to examine the level and characteristics of demand for long-distance wine tourism among wine consumers located far from wine regions. In this paper specific attention is given to the importance attached by wine consumers to various destination and trip attributes when deciding upon a wine tourism experience. A convenience sample of 161 wine consumers in Calgary, Canada, provided data for a factor analysis that reveals the core wine-related features, in relationship to general destination appeal and cultural products. It was determined that highly motivated, long-distance wine tourists prefer destinations offering a wide range of cultural and outdoor attractions. These preferences are compared to previous studies of critical success factors according to wine and tourism-industry personnel, and to the general literature on wine and food tourism. Implications are drawn for wine tourism theory, and practical implications are drawn for the development and marketing of wine tourism destinations.

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Topics: Wine (65%), Tourism geography (59%), Tourism (56%)

583 Citations