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Asha Kaul

Researcher at Indian Institute of Management Ahmedabad

Publications -  27
Citations -  126

Asha Kaul is an academic researcher from Indian Institute of Management Ahmedabad. The author has contributed to research in topics: Context (language use) & Social media. The author has an hindex of 6, co-authored 26 publications receiving 116 citations.

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Social Media: The New Mantra for Managing Reputation

TL;DR: In a world where "one angry tweet can torpedo a brand" as mentioned in this paper, organizations need to embrace all possibilities, and there are opportunities for experimentation and correction, yet challenges abound, there are no definitive methodologies nor there is a "one-size-fits-all" formula that can be applied to all situations for optimum results.
Journal ArticleDOI

Do Celebrities Have It All? Context Collapse and the Networked Publics

TL;DR: With the advent of social media and increase in networked publics, context collapse has emerged as a critical topic in the discussion of imagined audiences and blurring of the private and the publi... as mentioned in this paper.
Journal ArticleDOI

Gender and Workplace Experience

TL;DR: The list of differences identified by researchers is seamless: men are dominant, women are subservient; women are aggressive, men are passive; men are bread winners, women women are home makers; agents are agentic and women are communicative; power-centric and person-centric; single-focused, women were multi-focused; aggressive, passive and passive; etc..
Posted Content

Talking Up: Study of Upward Influence Strategies

TL;DR: In this article, transcripts of 23 pieces of interviews for identification of upward influence (UI) strategies in a multi-national FMCG company, with aforementioned cultural traits were identified through conversation analysis.