A
Asha Kaul
Researcher at Indian Institute of Management Ahmedabad
Publications - 27
Citations - 126
Asha Kaul is an academic researcher from Indian Institute of Management Ahmedabad. The author has contributed to research in topics: Context (language use) & Social media. The author has an hindex of 6, co-authored 26 publications receiving 116 citations.
Papers
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Journal ArticleDOI
Social Media: The New Mantra for Managing Reputation
Asha Kaul,Vidhi Chaudhri,Dilip Cherian,Karen Freberg,Smeeta Mishra,Rajeev Kumar,Jason Pridmore,Sun Young Lee,Namrata Rana,Utkarsh Majmudar,Craig E. Carroll +10 more
TL;DR: In a world where "one angry tweet can torpedo a brand" as mentioned in this paper, organizations need to embrace all possibilities, and there are opportunities for experimentation and correction, yet challenges abound, there are no definitive methodologies nor there is a "one-size-fits-all" formula that can be applied to all situations for optimum results.
Journal ArticleDOI
Do Celebrities Have It All? Context Collapse and the Networked Publics
Asha Kaul,Vidhi Chaudhri +1 more
TL;DR: With the advent of social media and increase in networked publics, context collapse has emerged as a critical topic in the discussion of imagined audiences and blurring of the private and the publi... as mentioned in this paper.
Journal ArticleDOI
Gender and Workplace Experience
Richa Saxena,Deepti Bhatnagar,Geetha Kannan,Vipin Gupta,Dileep Mavalankar,Rahul Dev,Neharika Vohra,Ashok Bhatia,Reema Nanavaty,Aditya Narayan Singh Deo,Srimathi Shivashankar,Vibha Gupta,Sebati Sircar,Ian Gore,Chandrani Chakraborty,Asha Kaul,Smeeta Mishra +16 more
TL;DR: The list of differences identified by researchers is seamless: men are dominant, women are subservient; women are aggressive, men are passive; men are bread winners, women women are home makers; agents are agentic and women are communicative; power-centric and person-centric; single-focused, women were multi-focused; aggressive, passive and passive; etc..
Posted Content
Talking Up: Study of Upward Influence Strategies
TL;DR: In this article, transcripts of 23 pieces of interviews for identification of upward influence (UI) strategies in a multi-national FMCG company, with aforementioned cultural traits were identified through conversation analysis.