As the title of this book identifies clearly, the authors combine the concepts of competitiveness and sustainability, which some may feel are difficult to reconcile, to provide guidance to enhance the management of tourism destinations. The contents of this book are not novel for it does not contain new insights on the topics that are covered or fresh case studies. However, it is innovative in that it introduces, within the same document, competitiveness and sustainability, embellishes these concepts and uses them to develop a conceptual framework. The explication of this framework is both the objective and content of the book. The focus is upon tourism destinations. The emphasis is on places with multiple attractions and accommodation establishments but the framework has applicability to countries and larger regions; states counties and smaller places; and there is also much of utility to the individual operator. The authors are devotees of Porter whose seminal works underpin their thinking, albeit with modifications to fit tourism.

The Competitive Destination: a Sustainable Tourism Perspective

Sustainable development (SD) has become a popular catchphrase in contemporary development discourse. However, in spite of its pervasiveness and the massive popularity it has garnered over the years...

https://www.tandfonline.com/doi/pdf/10.1080/23311886.2019.1653531

Sustainable development: Meaning, history, principles, pillars, and implications for human action: Literature review

Beyond Growth: The Economics of Sustainable Development

관광마케팅(Tourism Marketing)

Knowledge Management Toolkit

This paper aims to understand the various facets of augmented reality (AR) and to explore its prospects for supporting the relaunch of the tourism sector post-COVID-19 in accordance with the guidelines set out by WHO and UNWTO.,This study falls into the category of exploratory research. It is based on a systematic review of secondary data. Thematic content analysis has been adopted to trace out the various ways in which AR can be an aid in overcoming challenges in the relaunch of tourism after the pandemic.,It was found that norms such as social distancing and lower mobility are going to be followed even after the COVID-19. Therefore, there will be a great demand for mobile and Web-based AR to not only ensure tourist safety but also to create unique, accessible, personalized, context-specific, deep and memorable experiences.,Apart from its academic contribution to the existing body of knowledge, this work can assist various tourism DMOs and policymakers to devise futuristic policies for AR-driven tourism management and development.,The COVID-19 pandemic is unprecedented and never seen before. In this context, this study establishes its novelty by exclusively focusing on the aspects of AR that can support the relaunch of tourism post-pandemic.

/pdf/augmented-reality-for-relaunching-tourism-post-covid-19-1mir1j7e79.pdf

Augmented reality for relaunching tourism post-COVID-19: socially distant, virtually connected

This paper outlines a brief analysis of the Bangladesh tourism policies as a case. A proper set of policies is required to develop any sector systematically. Tourism as an important part of economy of any country cannot be an exception. Bangladesh as a potential ground of both domestic and international tourism also necessitates proper and effective policies. This study while attempting to understand the context reveals the demand of a valid set of tourism policies formulation. This is particularly important to cope with the global challenges and thus to ensure this sector's contribute in the national economy. This study also stresses on effective role play of both the private and public parties.

Tourism Policies of Bangladesh—A Contextual Analysis

Sustainable development is a big challenge for developing countries, due to lack of effective communication about sustainability to the rural population. This paper aims at building a theoretically and statistically sound model to communicate sustainability more effectively in rural areas in order to achieve sustainable development. To this end, the constructs and items of the hypothesised model are identified, based on a focus group discussion and backed by the literature reviewed. Both partial least squares and covariance-based structural equation modelling approaches were used to test the hypotheses and validate the model against multiple indices after analysing survey data collected from 300 community radio listeners in Bangladesh. It was found that the unique media characteristics of community radio positively increased the acceptability of sustainability communications, which in turn affects the behavioural determinants (popular theory: attitudes, self-efficacy belief and social norms) and changed the intention to adopt sustainable behaviour. Example cases from around the world also support the statistically sound model. The paper also provides implications and directions for future research.

https://www.mdpi.com/2071-1050/11/3/812/pdf

Communicating Sustainability: Using Community Media to Influence Rural People’s Intention to Adopt Sustainable Behaviour

This chapter elaborates on augmented reality marketing (ARM) as a digital marketing campaign and a strategic trend in tourism and hospitality. The computer assisted augmenting of perception by means of additional interactive information levels in real time is known as augmented reality. Augmented reality marketing is a constructed worldview on a device with blend of reality and added or augmented themes interacting with five sense organs and experiences. The systems and approaches of marketing are integrating with technological applications in almost all sectors of economies and in all phases of a business’s value delivery network. Trends in service sector marketing provide opportunities in generating technology led tourism marketing campaigns. Also, the adoption, relevance and significance of technology in tourism and hospitality value delivery network can hardly be ignored. Many factors are propelling the functionalities of diverse actors in tourism. This paper explores the use of technology at various phases of tourism and hospitality marketing, along with the role of technology in enhancing consumer experience and value addition. It further supports the view that technology is aiding in faster diffusion of tourism products, relates destinations or attractions and thus benefiting the entire society. The augmented reality in marketing can create effective and enjoyable interactive experience by engaging the customer through a rich and rewarding experience of virtually plus reality. Such a tool has real potential in marketing in tourism and hospitality sector. Thus, this study discusses the ARM as a promising trend in tourism and hospitality and how this will meet future needs of tourism and hospitality products or offerings. Sumesh S. Dadwal Glyndwr University London Campus, UK Azizul Hassan Cardiff Metropolitan University, UK

The Augmented Reality Marketing: A Merger of Marketing and Technology in Tourism

Upon understanding definition, features, application analysis of innovation and relevant theory of the Diffusion of Innovations, this study suggests Augmented Reality (AR) as a technological innovation. AR is an advanced stage of virtual reality that merges reality with computer simulated imageries in the real environment. This chapter synthesizes AR as an emerging and potential technology of digital tourism marketing and management. The aim of this analytical approach based chapter is to understand innovation from tourism product or services consumption perspective. Relevant evidences are also included on lenses of marketing, digitalization and innovation consumption. Results outline that, technology consumption is gradually reshaping and getting supported by the availability and accessibility of electronic formats as AR as a technological innovation. This symbolizes that the consumption of technological innovation as AR offers freedom to select, purchase and recommend in relation to the theory of Diffusion of Innovations by Rogers (1962).

Azizul Hassan

Papers

Augmented reality for relaunching tourism post-COVID-19: socially distant, virtually connected

Tourism Policies of Bangladesh—A Contextual Analysis

Communicating Sustainability: Using Community Media to Influence Rural People’s Intention to Adopt Sustainable Behaviour

The Augmented Reality Marketing: A Merger of Marketing and Technology in Tourism

Consuming “Innovation” in Tourism: Augmented Reality as an Innovation Tool in Digital Tourism Marketing