Baobao Song

TL;DR: In this article, a conceptual framework to understand how a company can better motivate its employees to carry out persistent prosocial behavior and develop positive organization-employee relationships through corporate social responsibility (CSR) involvement is proposed.

TL;DR: In this article, the authors examined whether and how crisis response strategies interact with consumers' pre-crisis associations and collectively influence consumer reactions in times of CSR crises, and found that crisis response diagnosticity and novelty serve as the underlying process explanations that drive the observed interaction effect.

TL;DR: A content analysis of CSR videos from 58 companies among the Fortune 500 and user comments on YouTube found that controversial and non-controversial industries tended to use different strategies in their online CSR communications as mentioned in this paper.

TL;DR: In this paper, a content analysis was conducted to examine the effectiveness of specific communication and branding strategies for ethical branding in the context of ethical communication and marketing, and the authors concluded that "even as ethical branding gains increasing prominence, it remains somewhat unexplored".

TL;DR: In this paper, the effects of philanthropic corporate social responsibility (CSR) programs on consumers' perceptions toward CSR communication from corporations in 'issue-resistant' environments were investigated.