MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

/pdf/the-theory-of-industrial-organization-19bejph0ej.pdf

The Theory of Industrial Organization

Everybody knows that digital technology has revolutionized our economy and our lifestyles. But how many of us really understand the drivers behind the technology – the significance of going digital; the miniaturization of electronic devices; the role of venture capital in financing the revolution; the importance of research and development? How many of us understand what it takes to make money from innovative technologies? Should we worry about manufacturing going offshore? What is the role of India and China in the digital economy? Drawing on a lifetime’s experience in the industry, as an engineer, a senior manager, and as a partner in a global venture capital firm, Henry Kressel offers an expert personalized answer to all these questions. He explains how the technology works, why it matters, how it is financed, and what the key lessons are for public policy.

Competing for the Future

This book opens a fresh chapter in the debate on local enterprise clusters and their strategies for upgrading in the global economy. The authors employ a novel conceptual framework in their research on industrial clusters in Europe, Latin America and Asia and provide new perspectives and insights for researchers and policymakers alike.

Governance in global value chains

Markets and Hierarchies

River delta degradation has been caused by extraction of natural resources, sediment retention by reservoirs, and sea-level rise. Despite global concerns about these issues, human activity in the world’s largest deltas intensifies. Harbour development, construction of flood defences, sand mining and land reclamation emerge as key contemporary factors that exert an impact on delta morphology. Tides interacting with river discharge can play a crucial role in the morphodynamic development of deltas under pressure. Emerging insights into tidal controls on river delta morphology suggest that—despite the active morphodynamics in tidal channels and mouth bar regions—tidal motion acts to stabilize delta morphology at the landscape scale under the condition that sediment import during low flows largely balances sediment export during high flows. Distributary channels subject to tides show lower migration rates and are less easily flooded by the river because of opposing non-linear interactions between river discharge and the tide. These interactions lead to flow changes within channels, and a more uniform distribution of discharge across channels. Sediment depletion and rigorous human interventions in deltas, including storm surge defence works, disrupt the dynamic morphological equilibrium and can lead to erosion and severe scour at the channel bed, even decades after an intervention. River deltas are shaped by interactions between fluvial and tidal processes. Tides act to stabilize delta morphology, but sediment depletion due to human activities disrupts the balance and leads to erosion and scour.

/pdf/tidal-controls-on-river-delta-morphology-1bjotqkm83.pdf

Tidal controls on river delta morphology

Many methods to arrive at a product-market choice through selection and (re)design assume stationary demand and a stable range of products to pick and maximize profit trading off operational performance in manufacturing versus (under)servicing certain market segments. The determination and decisiveness in the product-market choice and marketing and manufacturing strategies are likely to be different when anticipating technological change and (ensuing) shifts in demand and competition of which the timing and direction is often uncertain. As the product life-cycle pattern describes such changes in market, technology and competition over time, we can use the stylization thereof to derive strategic and forward-looking product selection and (re)design decisions. We introduce the notion of a meso-level product-market network and two indices to quantify features of that network. We then relate index values over time to phases in the meso-level product life-cycle to derive micro-level, forward-looking product selection and (re)design guidelines that anticipate developments in the industry.We also uncover the different roles of the marketing and engineering departments in the various product life-cycle phases. Keywords: Product-Market Network; Product Selection and Design; Network Index; Marketing-Manufacturing Interface; Technological Change; Product Life-Cycle

/pdf/toward-meso-level-product-market-network-indices-for-4b8yt8x9bs.pdf

Toward meso-level product-market network indices for strategic product selection and (re)design guidelines over the product life-cycle

Bifurcations in tidally influenced deltas distribute river discharge over downstream channels, asserting a strong control over terrestrial runoff to the coastal ocean. Whereas the mechanics of river bifurcations is well-understood, junctions in tidal channels have received comparatively little attention in the literature. This paper aims to quantify the tidal impact on subtidal discharge distribution at the bifurcations in the Mahakam Delta, East Kalimantan, Indonesia. The Mahakam Delta is a regular fan-shaped delta, composed of a quasi-symmetric network of rectilinear distributaries and sinuous tidal channels. A depth-averaged version of the unstructured-mesh, finite-element model second-generation Louvain-la-Neuve Ice-ocean Model has been used to simulate the hydrodynamics driven by river discharge and tides in the delta channel network. The model was forced with tides at open sea boundaries and with measured and modeled river discharge at upstream locations. Calibration was performed with water level time series and flow measurements, both spanning a simulation period. Validation was performed by comparing the model results with discharge measurements at the two principal bifurcations in the delta. Results indicate that within 10 to 15 km from the delta apex, the tides alter the river discharge division by about 10% in all bifurcations. The tidal impact increases seaward, with a maximum value of the order of 30%. In general, the effect of tides is to hamper the discharge division that would occur in the case without tides.

http://www.vliz.be/imisdocs/publications/258383.pdf

Tidal impact on the division of river discharge over distributary channels in the Mahakam Delta

In this paper, we derive strategies to enforce dominance in a business-to-consumer market with heterogeneous, competing products, while the market segmentation evolves through interaction of demand and supply. By using evolutionary economic notions, we extend operations management studies on manufacturing facing demand diffusion. We arrive at a synthesis of a Forrester delay manufacturing model and a technology substitution-diffusion model and show that the actual operationalization of product attractiveness, reflecting what consumers deem important, as well as the responsiveness of production capacity scaling greatly determine the market dynamics and asymptotic outcome. We obtain analytic results on absolute dominance in case of the constant inherent attractiveness of products, say technical performance, and numerical results on instability and quasi-stability in case of more encompassing definitions of attractiveness involving price and service level. We conclude, in general, that in establishing market dominance, firms should focus on timely entry to capture first-buyers, high responsiveness and predatory pricing. Scale advantages and resilience through responsiveness are essential in obtaining and subsequently retaining the market share when other firms already provide or are about to enter with technically superior products. We also hint on how to extend our model to study several other issues on industry dynamics.

/pdf/co-evolution-of-demand-and-supply-under-competition-38v5o2c8l2.pdf

Co-evolution of demand and supply under competition

[1] Although designed for velocity measurements, acoustic Doppler current profilers (ADCPs) are being widely used to monitor suspended particulate matter in rivers and in marine environments. To quantify mass concentrations of suspended matter, ADCP backscatter is generally calibrated with in situ measurements. ADCP backscatter calibrations are often highly site specific and season dependent, which is typically attributed to the sensitivity of the acoustic response to the number of scatterers and their size. Besides being a joint function of the concentration and the size of the scatterers, the acoustic backscatter can be heavily affected by the attenuation due to suspended matter along the two-way path to the target volume. Our aim is to show that accounting for sound attenuation in ADCP backscatter calibrations may broaden the range of application of ADCPs in natural environments. The trade-off between the applicability and the accuracy of a certain calibration depends on the variation in size distribution and concentration along the sound path. We propose a simple approach to derive the attenuation constant per unit concentration or specific attenuation, based on two water samples collected along the sound path of the ADCP. A single calibration was successfully applied at five locations along the River Mahakam, located up to 200 km apart. ADCP-derived estimates of suspended mass concentration were shown to be unbiased, even far away from the transducer.

https://agupubs.onlinelibrary.wiley.com/doi/pdf/10.1029/2012WR012008

Bart Vermeulen

Papers

Tidal controls on river delta morphology

Toward meso-level product-market network indices for strategic product selection and (re)design guidelines over the product life-cycle

Tidal impact on the division of river discharge over distributary channels in the Mahakam Delta

Co-evolution of demand and supply under competition

Impact of sound attenuation by suspended sediment on ADCP backscatter calibrations