B
Billy Bongara
Researcher at Binus University
Publications - 2
Citations - 2
Billy Bongara is an academic researcher from Binus University. The author has contributed to research in topics: Kansei & Kansei engineering. The author has an hindex of 1, co-authored 2 publications receiving 2 citations.
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Generating and quantifying consumer preferences using Kansei and fuzzy analytical hierarchical process - a case study in an apparel manufacturer
TL;DR: The study covered identification and hierarchisation of consumer preferences using Kansei engineering technique, and quantification of the weight of each Kansei words using fuzzy analytical hierarchical process method, and showed 'comfortable material' as the most sought Kansei Words.