We will review some of the major results in random graphs and some of the more challenging open problems. We will cover algorithmic and structural questions. We will touch on newer models, including those related to the WWW.

Random graphs

Trust and reputation systems represent a significant trend in decision support for Internet mediated service provision. The basic idea is to let parties rate each other, for example after the completion of a transaction, and use the aggregated ratings about a given party to derive a trust or reputation score, which can assist other parties in deciding whether or not to transact with that party in the future. A natural side effect is that it also provides an incentive for good behaviour, and therefore tends to have a positive effect on market quality. Reputation systems can be called collaborative sanctioning systems to reflect their collaborative nature, and are related to collaborative filtering systems. Reputation systems are already being used in successful commercial online applications. There is also a rapidly growing literature around trust and reputation systems, but unfortunately this activity is not very coherent. The purpose of this article is to give an overview of existing and proposed systems that can be used to derive measures of trust and reputation for Internet transactions, to analyse the current trends and developments in this area, and to propose a research agenda for trust and reputation systems.

/pdf/a-survey-of-trust-and-reputation-systems-for-online-service-2vd0g0048y.pdf

A survey of trust and reputation systems for online service provision

Online feedback mechanisms harness the bidirectional communication capabilities of the Internet to engineer large-scale, word-of-mouth networks. Best known so far as a technology for building trust and fostering cooperation in online marketplaces, such as eBay, these mechanisms are poised to have a much wider impact on organizations. Their growing popularity has potentially important implications for a wide range of management activities such as brand building, customer acquisition and retention, product development, and quality assurance. This paper surveys our progress in understanding the new possibilities and challenges that these mechanisms represent. It discusses some important dimensions in which Internet-based feedback mechanisms differ from traditional word-of-mouth networks and surveys the most important issues related to their design, evaluation, and use. It provides an overview of relevant work in game theory and economics on the topic of reputation. It discusses how this body of work is being extended and combined with insights from computer science, management science, sociology, and psychology to take into consideration the special properties of online environments. Finally, it identifies opportunities that this new area presents for operations research/management science (OR/MS) research.

/pdf/the-digitization-of-word-of-mouth-promise-and-challenges-of-1nibi8no0b.pdf

The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms

Peer-to-peer (P2P) online communities are commonly perceived as an environment offering both opportunities and threats. One way to minimize threats in such communities is to use community-based reputations to help estimate the trustworthiness of peers. We present PeerTrust - a reputation-based trust supporting framework, which includes a coherent adaptive trust model for quantifying and comparing the trustworthiness of peers based on a transaction-based feedback system, and a decentralized implementation of such a model over a structured P2P network. PeerTrust model has two main features. First, we introduce three basic trust parameters and two adaptive factors in computing trustworthiness of peers, namely, feedback a peer receives from other peers, the total number of transactions a peer performs, the credibility of the feedback sources, transaction context factor, and the community context factor. Second, we define a general trust metric to combine these parameters. Other contributions of the paper include strategies used for implementing the trust model in a decentralized P2P environment, evaluation mechanisms to validate the effectiveness and cost of PeerTrust model, and a set of experiments that show the feasibility and benefit of our approach.

http://www.mathcs.emory.edu/~lxiong/research/pub/xiong04peertrust.pdf

PeerTrust: supporting reputation-based trust for peer-to-peer electronic communities

https://www.alaakhamis.org/teaching/MCT200/reading/Information%20Fusion.pdf

Multisensor data fusion: A review of the state-of-the-art

For agents to function effectively in large and open networks, they must ensure that their correspondents, i.e., the agents they interact with, are trustworthy. Since no central authorities may exist, the only way agents can find trustworthy correspondents is by collaborating with others to identify those whose past behavior has been untrustworthy. In other words, finding trustworthy correspondents reduces to the problem of distributed reputation management.Our approach adapts the mathematical theory of evidence to represent and propagate the ratings that agents give to their correspondents. When evaluating the trustworthiness of a correspondent, an agent combines its local evidence (based on direct prior interactions with the correspondent) with the testimonies of other agents regarding the same correspondent. We experimentally studied this approach to establish that some important properties of trust are captured by it.

/pdf/an-evidential-model-of-distributed-reputation-management-2a3ebgvsje.pdf

An evidential model of distributed reputation management

Trust is important wherever agents must interact. We consider the important case of interactions in electronic communities, where the agents assist and represent principal entities, such as people and businesses. We propose a social mechanism of reputation management, which aims at avoiding interaction with undesirable participants. Social mechanisms complement hard security techniques (such as passwords and digital certificates), which only guarantee that a party is authenticated and authorized, but do not ensure that it exercises its authorization in a way that is desirable to others. Social mechanisms are even more important when trusted third parties are not available. Our specific approach to reputation management leads to a decentralized society in which agents help each other weed out undesirable players.

/pdf/a-social-mechanism-of-reputation-management-in-electronic-24yly6o0i5.pdf

A Social Mechanism of Reputation Management in Electronic Communities

We previously developed a social mechanism for distributed reputation management, in which an agent combines testimonies from several witnesses to determine its ratings of another agent. However, that approach does not fully protect against spurious ratings generated by malicious agents. This paper focuses on the problem of deception in testimony propagation and aggregation. We introduce some models of deception and study how to efficiently detect deceptive agents following those models. Our approach involves a novel application of the well-known weighted majority technique to belief function and their aggregation. We describe simulation experiments to study the number of apparently accurate witnesses found in different settings, the number of witnesses on prediction accuracy, and the evolution of trust networks.

/pdf/detecting-deception-in-reputation-management-3qg9hgfoau.pdf

Detecting deception in reputation management

One of the major challenges for electronic commerce is how to establish a relationship of trust between different parties. Establishing trust is nontrivial, because the traditional physical or social means of trust cannot apply directly in virtual settings. In many cases, the parties involved may not ever have interacted before. Reputation systems seek to address the development of trust by recording the reputations of different parties. However, most existing reputation systems are restricted to individual market websites. Further, relevant information about a party may come from several websites and from interactions that were not mediated by any website.



This paper considers the problem of automatically collecting ratings about a given party from others. Our approach involves a distributed agent architecture and adapts the mathematical theory of evidence to represent and propagate the ratings that participants give to each other. When evaluating the trustworthiness of a given party, a peer combines its local evidence (based on direct prior interactions with the party) with the testimonies of others regarding the same party. This approach satisfies certain important properties of distributed reputation management and is experimentally evaluated through simulations.

/pdf/distributed-reputation-management-for-electronic-commerce-2bxu5uhlcf.pdf

Distributed Reputation Management for Electronic Commerce

A referral system is a multiagent system whose member agents are capable of giving and following referrals. The specific cases of interest arise where each agent has a user. The agents cooperate by giving and taking referrals so each can better help its user locate relevant information. This use of referrals mimics human interactions and can potentially lead to greater effectiveness and efficiency than in single-agent systems.Existing approaches consider what referrals may be given and treat the referring process simply as path search in a static graph. By contrast, the present approach understands referrals as arising in and influencing dynamic social networks, where the agents act autonomously based on local knowledge. This paper studies strategies using which agents may search dynamic social networks. It evaluates the proposed approach empirically for a community of AI scientists (partially derived from bibliographic data). Further, it presents a prototype system that assists users in finding other users in practical social networks.

/pdf/searching-social-networks-3jbc9ejg7g.pdf

Bin Yu

Papers

An evidential model of distributed reputation management

A Social Mechanism of Reputation Management in Electronic Communities

Detecting deception in reputation management

Distributed Reputation Management for Electronic Commerce

Searching social networks